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06 January 2020 | Story Igno van Niekerk | Photo Igno van Niekerk
Success is tied to the company you keep
Prof Brownhilder Neneh believes failure is part of success – it teaches you to be persistent and resilient.

As a young girl growing up in the Cameroon, her dad told her that once she had completed her first degree, she could choose where in the world she wanted to study. Her first choice was the United States; she applied and was admitted.

So, how did she come to complete her postgraduate studies and then became a professor and Head of the UFS Department of Business Management?


A matter of timing

Prof Brownhilder Neneh, Associate Professor in the Department of Business Management, tells the story. “It was a matter of timing. The new intake in the US took place in June; I started looking around and saw that there was an opportunity to come to the UFS. I did not want to waste six months; so, I came here, did my honours degree, and within one year and five months, I completed my master’s degree (Cum Laude), and then went home. I thought of doing my PhD in Germany but realised that the language might be a challenge; I came back and within a year and a few months, I completed my PhD.”

Listening to Prof Neneh relate the story, one might think she does nothing but study; although her academic workload is high, she finds the time to play with her 14-month-old baby every day. “When I arrive home and she sees me – that’s when my energy soars – and we start playing. Where possible, I take her to conferences with me. As a working mother, I understand the challenge of finding the balance, and my husband is great in supporting me.”


Finding the balance

Having risen to the position of professor, being happily married, and apparently having found the balance which many people seems to strive for their entire lives, I ask Prof Neneh what her recipe for success is. She doesn’t hesitate: “Success is tied to who you marry (if you get married), the company you keep, hard work, consistency, and always trying to be the best at what you do – and, oh yes, failure is part of success; it teaches you to be persistent and resilient. I also believe that God’s grace and favour has added to my success.” At a conference in September 2019, Prof Neneh once again talked about her favourite topic – women entrepreneurs and the challenges they face. She believes that there is a lot to be done to lessen the load of entrepreneurial women. And as I get ready to leave, I ask for her definition of success. She doesn’t hesitate: “Seeing students fly above you – and shining. Yes, to see them shine.”

News Archive

Future economic development lies in humankind’s ability to learn from nature
2015-09-30

We as humans have become more powerful than we are wise. We live in a world where there is an abundance of knowledge but less wisdom. ”These were the opening remarks of Edward Kieswetter, Group CEO at Alexander Forbes, and former Chairperson of the UFS Council, as guest speaker at the UFS Business School on 23 September 2015, on the subject of the future economic world order, and the vast amount of knowledge that humans possess. “The knowledge we possess has the potential either to develop us greatly, or put us at high risk of extinction,” he said.

Mr Kieswetter was accompanied by Dr Idriss Aberkane, a French thinker, entrepreneur, and academic, who is co-founder and CEO of Scanderia Ltd. Dr Aberkane spoke of three new concepts that the world is moving towards: Knowledge Economy, Biomimicry, and the Blue Economy.  He said “humankind’s second renaissance is based on the knowledge economy.”  He added that knowledge is infinite and prolific, with its global quantity doubling every 7 to 9 years. He added that “the combination of forms of knowledge grows exponentially and non-linearly.”

On the subject of Biomimicry, he said “nature is high-tech, we should read it rather than burn it.” High-tech companies, such as Samsung and Apple Inc are beginning to use Biomimicry to produce the most advanced technological gadgets, and even more companies are using the same, to advance the fields of medicine, agriculture, production of apparel, and sustainable development.

The session was attended by MBA students, student leaders, and members of the university community.

The guest speaker series forms part of the MBA programme held at the UFS Business School throughout the year.

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