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06 January 2020 | Story Igno van Niekerk | Photo Igno van Niekerk
Success is tied to the company you keep
Prof Brownhilder Neneh believes failure is part of success – it teaches you to be persistent and resilient.

As a young girl growing up in the Cameroon, her dad told her that once she had completed her first degree, she could choose where in the world she wanted to study. Her first choice was the United States; she applied and was admitted.

So, how did she come to complete her postgraduate studies and then became a professor and Head of the UFS Department of Business Management?


A matter of timing

Prof Brownhilder Neneh, Associate Professor in the Department of Business Management, tells the story. “It was a matter of timing. The new intake in the US took place in June; I started looking around and saw that there was an opportunity to come to the UFS. I did not want to waste six months; so, I came here, did my honours degree, and within one year and five months, I completed my master’s degree (Cum Laude), and then went home. I thought of doing my PhD in Germany but realised that the language might be a challenge; I came back and within a year and a few months, I completed my PhD.”

Listening to Prof Neneh relate the story, one might think she does nothing but study; although her academic workload is high, she finds the time to play with her 14-month-old baby every day. “When I arrive home and she sees me – that’s when my energy soars – and we start playing. Where possible, I take her to conferences with me. As a working mother, I understand the challenge of finding the balance, and my husband is great in supporting me.”


Finding the balance

Having risen to the position of professor, being happily married, and apparently having found the balance which many people seems to strive for their entire lives, I ask Prof Neneh what her recipe for success is. She doesn’t hesitate: “Success is tied to who you marry (if you get married), the company you keep, hard work, consistency, and always trying to be the best at what you do – and, oh yes, failure is part of success; it teaches you to be persistent and resilient. I also believe that God’s grace and favour has added to my success.” At a conference in September 2019, Prof Neneh once again talked about her favourite topic – women entrepreneurs and the challenges they face. She believes that there is a lot to be done to lessen the load of entrepreneurial women. And as I get ready to leave, I ask for her definition of success. She doesn’t hesitate: “Seeing students fly above you – and shining. Yes, to see them shine.”

News Archive

Team on the way to SIFE world cup
2007-07-16

 

A team of students from the University of the Free State (UFS) has won a national competition in business skills and entrepreneurship, and will be representing South Africa at the Students in Free Enterprise (SIFE) World Cup in New York later this year.

The SIFE World Cup will be held in New York from 10 to 12 October, and will feature student teams from 40 countries.

Antonia Gumede, a UFS student, says the competition involves students developing sustainable business models based in the community, which are evaluated in terms of entrepreneurship, financial literacy, business ethics, market economics and success skills.

Gumede says the UFS entry won first prize in all five categories at this year’s national competition.

The UFS team consisted of seven students and two faculty advisers, and included a diverse group of students studying in fields such as accounting, psychology, social science and actuarial science.

The UFS won the national SIFE competition for three years in a row – 2002, 2003 and 2004. This year (2007), the UFS team emerged as the winner for the fourth time.

The Co-ordinator of Community Service in the Faculty of Economic and Management Sciences, Tessa Ndlovu, attributes the success of the team to the university’s policy of community service learning, which she says motivates students to get involved in academically grounded projects that contribute to the well-being of the community.

“The financial, academic and emotional support from the Faculty of Economic and Management Sciences, as well as the faculty’s contribution to community service learning on the campus, contributes to the success of the team,” added Ndlovu.

The UFS SIFE team has been sweeping the board nationally. They first won the competition in 2002 and went on to represent the country at the SIFE World Cup in Amsterdam (the Netherlands), where they came fourth out of 33 countries.

In the following year (2003), the SIFE UFS team was once again crowned the national champion and went on to represent South Africa internationally, coming second in Mainz, Germany.

SIFE teams spend the academic year conducting projects that specifically meet the communities’ unique needs. These efforts assist aspiring entrepreneurs, struggling business owners, low-income families and children by teaching them how to succeed in a global market economy.

“Teams have the tremendous asset of learning from business experts who serve on their Business Advisory Boards. These people not only provide mentorship and guidance to them in terms of their projects, but also introduce them to other leaders in the community and give them access to needed resources,” said Nldovu.

“It is an unparalleled feeling to know that the contribution we as students make in our communities actually matters,” added Gumede.

Media release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
16 July 2007
 

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