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06 January 2020 | Story Igno van Niekerk | Photo Igno van Niekerk
Success is tied to the company you keep
Prof Brownhilder Neneh believes failure is part of success – it teaches you to be persistent and resilient.

As a young girl growing up in the Cameroon, her dad told her that once she had completed her first degree, she could choose where in the world she wanted to study. Her first choice was the United States; she applied and was admitted.

So, how did she come to complete her postgraduate studies and then became a professor and Head of the UFS Department of Business Management?


A matter of timing

Prof Brownhilder Neneh, Associate Professor in the Department of Business Management, tells the story. “It was a matter of timing. The new intake in the US took place in June; I started looking around and saw that there was an opportunity to come to the UFS. I did not want to waste six months; so, I came here, did my honours degree, and within one year and five months, I completed my master’s degree (Cum Laude), and then went home. I thought of doing my PhD in Germany but realised that the language might be a challenge; I came back and within a year and a few months, I completed my PhD.”

Listening to Prof Neneh relate the story, one might think she does nothing but study; although her academic workload is high, she finds the time to play with her 14-month-old baby every day. “When I arrive home and she sees me – that’s when my energy soars – and we start playing. Where possible, I take her to conferences with me. As a working mother, I understand the challenge of finding the balance, and my husband is great in supporting me.”


Finding the balance

Having risen to the position of professor, being happily married, and apparently having found the balance which many people seems to strive for their entire lives, I ask Prof Neneh what her recipe for success is. She doesn’t hesitate: “Success is tied to who you marry (if you get married), the company you keep, hard work, consistency, and always trying to be the best at what you do – and, oh yes, failure is part of success; it teaches you to be persistent and resilient. I also believe that God’s grace and favour has added to my success.” At a conference in September 2019, Prof Neneh once again talked about her favourite topic – women entrepreneurs and the challenges they face. She believes that there is a lot to be done to lessen the load of entrepreneurial women. And as I get ready to leave, I ask for her definition of success. She doesn’t hesitate: “Seeing students fly above you – and shining. Yes, to see them shine.”

News Archive

UFS researcher explores the future cost of cancer
2017-01-10

 Description: 001 Dr Alicia Sherriff Tags: 001 Dr Alicia Sherriff

Dr Alicia Sherriff, Head the Department of Oncology
at the UFS Faculty of Health Sciences, co-authored
an article in the South African Medical Journal.

Photo: Charl Devenish

Cancer is on an exponential rise globally, and the cost of treatment is a growing international problem. South Africa alone is expected to see a 78% increase in cancer cases. Dr Alicia Sheriff, Head of the Department of Oncology, collaborated on and co-authored a research paper for the South African Medical Journal on the future of oncology treatment in the country, along with doctors from various universities across South Africa. The article, titled "The future cost of cancer: interdisciplinary cost management strategy", looks at the prognosis of cancer management in the country.

Cancer is on the rise

There is a visible growth of the cancer disease in the developing world. Rapidly changing lifestyles, uncontrolled urbanisation, pollution, and population ageing are some dynamics that provide a lethal cocktail of infectious and lifestyle risk factors that leave people at a higher risk of developing cancer.

The simultaneous increase in cancer incidence has increased the cost of treatment exponentially. The cost of cancer treatment is multitiered, making the provision of care for cancer patients a high-risk business. A combination of treatment delays, limited resources, differently skilled personnel, high patient volumes and advanced disease stage on presentation all place a bigger burden on the delivery of optimal cancer care outcomes.

Adoption of new strategies

According to the doctors, innovative thinking to embrace technology, combined with a preventive approach, as well as lowering the cost of treatment drugs should be prioritised. So should the commercialisation of new technologies that will diagnose and treat cancer in its early stages. They also encourage interdisciplinary research funding in South Africa as a way to better understand the demographic and molecular dynamics of cancer in the country, along with retaining more oncologists in the public health sector.

Efficient solutions to curb cancer mortality

The doctors assert there is a need to continue to look for more efficient measures to best treat the disease, and hopefully bring about a change in mortality levels in South Africa.

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