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10 July 2020 | Story Thabo Kessah | Photo Charl Devenish
The handover was done by Thomas September, ABSA Head Regional Coverage: Relationship Banking. With him are a student, Emily Ndlovu, Ntokozo Nkabinde (Institutional Advancement) and Tshenolo Thibeletsa (ICT).

“I am still in disbelief. Before I had this laptop, I was borrowing my cousin's laptop to do my academic tasks.”

These are the words of final-year Biochemistry and Food Science student, Xoliswa Khumalo, one of 200 students who recently became recipients of a generous donation of laptops from ABSA. In its endeavour to make a contribution towards saving the 2020 academic year, ABSA identified deserving students.

Xoliswa continued: “This laptop will help me type my assignments, since all of them need to be typed. I will also be able to view my slides and watch videos of my lectures. Now I do not have to wait for my cousin to watch movies. I am free to use mine for as long as I want.”

Another recipient is Itumeleng Katjedi, a second-year Economics student. “Thank you very much for the contribution to making my education journey much easier and simpler. I will be sure to strive to get the best grades,” she said.

“The University of the Free State (UFS) wishes to express its sincere appreciation to ABSA for investing in the future of those students who have little or no financial means to complete their studies remotely.  Much has changed and many lives are directly and indirectly affected by the COVID-19 pandemic,” says Rector and Vice-Chancellor, Prof Francis Petersen, in a letter to ABSA’s Dr Reaan Immelman, Head: Education Delivery Citizenship.  

“These are challenging times, not only for our country, but also for higher education institutions, as we work towards ensuring that the academic year is completed without any of our students being left behind.  The UFS is deeply thankful for the 200 laptops, which will make an immeasurable contribution to alleviating inequalities between the different student cohorts.  For these students, this gesture will not only advance their academic success; it will position them for the future world of work. ABSA will always be remembered as the co-creator of their future,” he adds in the letter.

Students from across the length and breadth of South Africa continue to receive their laptops via courier services, and those near the campuses are able to collect them while observing the COVID-19 regulations.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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