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10 July 2020 | Story Thabo Kessah | Photo Charl Devenish
The handover was done by Thomas September, ABSA Head Regional Coverage: Relationship Banking. With him are a student, Emily Ndlovu, Ntokozo Nkabinde (Institutional Advancement) and Tshenolo Thibeletsa (ICT).

“I am still in disbelief. Before I had this laptop, I was borrowing my cousin's laptop to do my academic tasks.”

These are the words of final-year Biochemistry and Food Science student, Xoliswa Khumalo, one of 200 students who recently became recipients of a generous donation of laptops from ABSA. In its endeavour to make a contribution towards saving the 2020 academic year, ABSA identified deserving students.

Xoliswa continued: “This laptop will help me type my assignments, since all of them need to be typed. I will also be able to view my slides and watch videos of my lectures. Now I do not have to wait for my cousin to watch movies. I am free to use mine for as long as I want.”

Another recipient is Itumeleng Katjedi, a second-year Economics student. “Thank you very much for the contribution to making my education journey much easier and simpler. I will be sure to strive to get the best grades,” she said.

“The University of the Free State (UFS) wishes to express its sincere appreciation to ABSA for investing in the future of those students who have little or no financial means to complete their studies remotely.  Much has changed and many lives are directly and indirectly affected by the COVID-19 pandemic,” says Rector and Vice-Chancellor, Prof Francis Petersen, in a letter to ABSA’s Dr Reaan Immelman, Head: Education Delivery Citizenship.  

“These are challenging times, not only for our country, but also for higher education institutions, as we work towards ensuring that the academic year is completed without any of our students being left behind.  The UFS is deeply thankful for the 200 laptops, which will make an immeasurable contribution to alleviating inequalities between the different student cohorts.  For these students, this gesture will not only advance their academic success; it will position them for the future world of work. ABSA will always be remembered as the co-creator of their future,” he adds in the letter.

Students from across the length and breadth of South Africa continue to receive their laptops via courier services, and those near the campuses are able to collect them while observing the COVID-19 regulations.

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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