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30 July 2020 | Story Leonie Bolleurs | Photo Supplied
Henning Neethling, the newly appointed CFO of Sky News Australia.

After a number of finance jobs in both big and small companies, UFS alumnus Henning Neethling was ready for a new challenge when the opportunity to join one of Australia’s most influential companies came knocking on his door. 

Neethling, who completed his bachelor’s and honours degrees in Accounting at the UFS between 2000 and 2004, together with a Certificate in the Theory of Accounting (CTA), was strongly attracted to the position at Sky News Australia when he was presented the opportunity.  

“The Department of Economic and Management Sciences, especially the amazing lecturers I had during my time there, as well as my fellow students, played a pivotal role in my education and prepared me for this job. As a kid you take things for granted, but the more my career progresses, the more I realise how much effort, investment, and influence these lecturers had on me as a student.”

Neethling also believes that the university inadvertently provides its graduates with an insight into real life; what it would be like to take responsibility for your career, drive your own results through hard work and determination, and to really get tested on how much you wanted something.

Strong relationships

Working at Sky News Australia, especially in the role of Chief Financial Officer (CFO), requires some distinguishing qualities. Neethling feels it is important to always build strong relationships at all levels – not only with staff reporting to you, but also with peers, stakeholders, related parties, suppliers, superiors, etc. 

“For me, relationships lay the foundation for getting things done – more often than not – better and faster due to the collaboration that flows from it,” he says. 

And the UFS also contributed to this skill. Neethling says he learned a great deal during his time at the university, “not only in the classroom, but also on the rugby field playing for Shimlas”. 

“It combined to make me a more rounded person. It is essential, specifically when you are in a leadership position, to have been part of a team and to really understand that dynamic. In the workplace, it is very clear that the more rounded individuals are often people who played team sports or were part of a team. This is where you learn that your actions impact others around you and that you should be ready to be held accountable for it.”

Another quality required of him as CFO is to have a flexible mindset. “Being able to adapt to an ever-changing landscape is key. The only constant is change, and no truer words can be spoken about the media landscape in this day and age. So, to survive – but more importantly – to thrive, you need to adjust to the circumstances and do it swiftly,” he says.

Dealing with COVID-19

If there ever was a time to adjust to circumstances, we can all agree that it is now, with the presence of the COVID-19 pandemic. He says to date, it has been one of the biggest challenges he had to deal with.

“In my first month in this role as CFO of Sky News, COVID-19 really took off on a global scale. It was a combination of numerous reforecast submissions, business interruptions, revaluation of risks, improvement of processes, and uncertainty. But it all came back to strong relationships with the team, the business, and all other stakeholders getting you through something like this.” 

He believes the UFS is on the right track with its mental-health awareness campaigns. “I think the most important lesson an institution such as the university can teach its students and graduates in dealing with the challenges brought by COVID-19, is how we treat people with mental-health issues and also how we manage ourselves when it comes to that.”

And how do one take care of yourself if you are in an ever-changing, fast-paced job as CFO? By starting the day with that first cup of coffee. “I cannot function without that coffee, trust me.” And by making time for loved ones – his six-month-old baby, Maia, and his wife, Madi.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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