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18 July 2020 | Story Amanda Thongha

Staff, students and other stakeholders of the University of the Free State (UFS) can look forward to a virtual music show honouring the values and beliefs of former President Nelson Mandela. Musicians such as Simple Stories, Sibongile Mngoma, Boitumelo Mohutsioa, and Lucy Sehloho have prepared performances that will be showcased on UFS communication platforms on 31 July. Concluding Mandela Month celebrations, the pre-recorded show will also feature performances by poets Braithan Moratwa and Zilungile Muqayi. The show is coordinated by the Division of Student Affairs at the UFS.  

Angelo Mockie, Senior Officer: Arts, Culture and Dialogue at Student Affairs, says the show was primarily produced to convey a message of hope, solidarity, and support to the UFS community. “We chose Mandela Month to publish it, because those are the values that he believed in. Now more than ever, we need to stand together as a community to find ways of adapting to the new normal.”

In a message to UFS staff acknowledging the life and legacy of Nelson Mandela, Prof Francis Petersen, Rector and Vice-Chancellor, said Madiba’s example of compassion and courage made him one of the best-known leaders in the world.
“His life was a true inspiration and his devotion to democracy, equality, learning, and caring for others have earned him the respect of communities around the world.

This year, the significance of Mandela Day will be even more important than ever before, as we demonstrate caring by looking after ourselves, our families, and those around us, while we navigate through the pandemic. Caring provides purpose, but also the motivation to fulfil that purpose. The COVID-19 pandemic should enable us to imagine a world that is fairer, safer, more stable, secure, and one that can prosper.”

Taking Action

Heeding the call to take action and inspire change on Nelson Mandela’s birthday, you can read the following articles about the UFS making every day a Mandela Day:

The shelter and the students – a triumph of social impact

South Campus delivers much-needed educational support during pandemic

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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