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21 July 2020 | Story Nitha Ramnath | Photo UFS photo archive

The Department of Business Management within the Faculty of Economic and Management Sciences is one of four successful recipients of the Nurturing Emerging Scholars Programme (NESP), which aims to recruit honours graduates who demonstrate academic ability and express an early interest in the possibility of an academic career. 

 “The NESP is a mechanism that addresses a potential shortcoming in the department in the medium to long term. Most of the academics in the department specialise either in entrepreneurship or marketing. As such, the availability of academics with interdisciplinary business knowledge who can teach and do research across the different sub-fields of business management is limited,” says Prof Brownhilder Neneh, Associate Professor in the Department of Business Management.

Once graduates enter the programme – as NESP master’s graduates they form part of a resource pool from which new academics can be recruited. 

Prof Neneh continues: “Considering the imminent retirement of academics in the department, the NESP provides an opportunity to recruit an academic who is able to work with experienced academics, gain experience, and ‘prepare’ the person to become an expert across the different fields in the department.”

“This programme would assist in succession planning within the department as well as training individuals within academia,” she says. 

According to Prof Neneh, access to this funding opportunity will further strengthen and expand the path that the department has embarked upon as far as striving for excellence in teaching, research, and community engagement is concerned, thereby contributing to address key societal challenges. “Appointing an NESP candidate would be an ideal opportunity to recruit an academic who will be able to work with the senior staff and gain experience and teaching/research competencies relevant to the 4IR, and ‘prepare’ the person to become the business management expert in the department,” she says.

News Archive

Well-known copy writer trains UFS students
2006-10-16

Ms Claire Harrison, well-known copy writer and lecturer from the VEGA advertising school in Johannesburg, presented a workshop on copy writing on the Main Campus of the University of the Free State (UFS) in Bloemfontein.  She was invited by the Department of Communication and Information Studies.  The workshop forms part of a greater partnership between this department and the Department of Afrikaans and Dutch, German and French to improve skills in the course.  Other partners include the Department of Drama and Theatre Art, the graphic design school DCM and the national radio stations RSG and SAFM.  The workshop also serves as preparation for the advertisements the students must make for the Society of Physically Disabled and Kidz Care Trust.

Here are, from the left, front: Ms Danielle McLachlan (third-year student in Integrated Marketing Communication), Ms Harrison, Dr Angelique van Niekerk (presenter of the course in advertising copy writing and lecturer at the Department of Afrikaans and Dutch, German and French) and Ms Dalmé Mulder (lecturer at the Department of Communication and Information Studies); back:  Mr Napo Moliana (third-year student in Integrated Marketing Communication).

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