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21 July 2020 | Story Nitha Ramnath | Photo UFS photo archive

The Department of Business Management within the Faculty of Economic and Management Sciences is one of four successful recipients of the Nurturing Emerging Scholars Programme (NESP), which aims to recruit honours graduates who demonstrate academic ability and express an early interest in the possibility of an academic career. 

 “The NESP is a mechanism that addresses a potential shortcoming in the department in the medium to long term. Most of the academics in the department specialise either in entrepreneurship or marketing. As such, the availability of academics with interdisciplinary business knowledge who can teach and do research across the different sub-fields of business management is limited,” says Prof Brownhilder Neneh, Associate Professor in the Department of Business Management.

Once graduates enter the programme – as NESP master’s graduates they form part of a resource pool from which new academics can be recruited. 

Prof Neneh continues: “Considering the imminent retirement of academics in the department, the NESP provides an opportunity to recruit an academic who is able to work with experienced academics, gain experience, and ‘prepare’ the person to become an expert across the different fields in the department.”

“This programme would assist in succession planning within the department as well as training individuals within academia,” she says. 

According to Prof Neneh, access to this funding opportunity will further strengthen and expand the path that the department has embarked upon as far as striving for excellence in teaching, research, and community engagement is concerned, thereby contributing to address key societal challenges. “Appointing an NESP candidate would be an ideal opportunity to recruit an academic who will be able to work with the senior staff and gain experience and teaching/research competencies relevant to the 4IR, and ‘prepare’ the person to become the business management expert in the department,” she says.

News Archive

Medical student stars in local movie
2015-10-15


Sung-Hoon as the on-screen character Operator 2

Sung-Hoon Kim’s dream of starring in a movie became a reality with the release of Reconnect on 16 October 2015 in Nu Metro cinemas across the country.

The second-year medical student at the University of the Free State transitioned into a professional actor in December 2013, when he made the leap from his high school drama stage to shooting for the big screen.

“I did plays in high school where I had roles like Simba in The Lion King,” said the first-time movie star. 

The film is a purely South African creation. It is set in Potchefstroom and Klerksdorp, Sung-Hoon’s former and current hometowns. Sung-Hoon plays two major roles: XJ-1- a robot, and the on-screen role of artificial intelligence Operator 2 at SKY CORP - an international intelligence company that protects top secret information from around the world.

Reconnect was directed by the late Marius Swanepoel, who Sung-Hoon described as “a great blessing to all those privileged enough to have known him.” The movie explores the relationship between human beings and artificial intelligence.

Eric Scott discovers XJ-1 at an abandoned warehouse, and transfers him to SKY CORP where he becomes destructive. Eric and his friend, Jason, are then faced with the challenge of containing the situation, and saving the company which XJ-1 has infected with a dangerous virus. As the science-fiction action unfolds, viewers catch a glimpse into the life of XJ-1.

Shooting the movie was an exciting experience for Sung-Hoon. “It was quite fun because I like imitating voices,” he said.

 

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