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16 July 2020 | Story Leonie Bolleurs | Photo Supplied
The teaching project of Drs Matthew Huber and Martin Clark on utilising aerial photography and 3D models increased student engagement in Geology field studies.

The goal of an educator, as seen by Dr Matthew Huber and Dr Martin Clark, is to try and improve the understanding of students. They believe that by combining technological and geological elements within the framework of games, students not only learn but also enjoy the process.

Dr Huber and Dr Clark are from the Department of Geology at the University of the Free State (UFS).

By bringing innovative methods into their teaching processes, they have successfully enhanced student engagement and learning in Geology field studies.

Limited innovation equals limited engagement

As part of the third-year Economic Geology and Exploration Geology courses, students were taken on a field trip to the Vredefort impact structure and an active gold mine. At the Vredefort structure, they were able to view the rock types mined for gold – which are exposed on the surface – to prepare them to identify the rocks when going underground. They also visited an open-pit quarry that was mined for granite dimension stone in the 1950s.  

Fot the visit to the quarry, the students were given ‘traditional’ assignments in advance to make measurements, sketch relevant features, and write down observations. 

“We found that they were not particularly engaged in what they were doing; it was simply an assignment that was separated from any deeper meaning in their minds,” explains Dr Huber.

The status quo of student engagement was about to change. Dr Huber and Dr Clark put their heads together and had a long discussion on how they could improve the exercise. 

Innovative methods equal increase in engagement

“We realised that we could change the focus of the exercise entirely by framing it as a game. When the exercise started, the students were divided into ‘companies’, and then told that they had to pick blocks with particular features to extract from the quarry. They were given parameters concerning how much various aspects of the activity would cost and were then told to make as much money as possible. We did not give them any particular measurements but provided them with all the tools they needed.”

“This had a transformative effect on the students – instead of being bored with the quarry exercise, they were begging for more time to look at the rocks, coming up with innovative solutions on their own,” says Dr Huber.

He believes this is what student engagement means. “Even though we did not assign any particular measurements for the students to do, most of them were diligently making measurements and even arguing with one another about the best way to pick out blocks,” he adds.

To evaluate the students, Dr Clark brought in a technological aspect to the exercise. He made a 3D model of the quarry while the game was in progress, which was used at the end of the task. 

“The students showed us the blocks that they had picked out on the digital 3D model, which we could rapidly evaluate. In addition, they had an opportunity to look at the problem from a different perspective, resulting in ‘last minute’ innovative solutions. The exposure to this type of digital interaction on a traditional geological excursion has increased the ‘cool’ factor for the students and subjected them to new ways of problem-solving – similar to what they can expect later in their careers,” explains Dr Clark.


Innovative methods equal more possibilities

Both Drs Clark and Huber agree that the feedback they received from the students was amazing. “They did not want the assignment to end, and unanimously petitioned us for more time in the quarry, driven by their desire to make the best decisions for their groups. This level of passion from students has never been experienced by either instructor on any other field course,” adds Dr Huber. 

Although games are not a new concept in education, the two academics say they are not aware of any other institution that has attempted to digitally recreate a site for students in real time with this type of game. Drs Clark and Huber also wrote an academic article that is currently in revision for the Journal of Geoscience Education, titled, ‘Using gamification and fourth industrial revolution components to enhance student engagement in traditional field exercises for economic geology students’.

“The other wonderful aspect of this type of exercise is that we now have a digital archive of the site, and we can use that in both student training and our research. In times like now, where it is difficult to travel to the field, this type of model of geological exposures is invaluable,” says Dr Clark. 

They both believe the attitude and philosophy of the educators are very important in terms of student training. Regardless of whether face-to-face or online teaching is offered, there can be a good response to games used in the classroom.

“The more learning scenarios we can expose students to in fun, enjoyable, and innovative ways, the more likely we will spark lifelong passions that they can take with them through their careers. Our goal is not only to create good students but give them the tools to become thought leaders for the next generation of learners,” says Dr Clark.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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