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17 July 2020 | Story Nitha Ramnath | Photo iStock
The UFS initiated a new community engagement programme to help communities take charge of their lives.
The University of the Free State (UFS) is launching a new community engagement programme to help communities take charge of their lives during and after the national lockdown caused by the COVID-19 pandemic. 

The E-Community Engagement Programme will run for the duration of the lockdown to ensure that the UFS continues to serve all people. This programme is one of more than 120 community development programmes and projects that the UFS is involved with this year.

Rev Billyboy Ramahlele, Director: Community Engagement, says this strategy is the result of the Institutional Transformation Plan, which seeks to deepen the university’s commitment towards the betterment of our communities by creating sustainable partnerships for development. “This programme is dedicated to assisting communities to take charge of their lives during and after this pandemic and will focus on sustainable livelihoods and family support”, he says.

With these community development programmes and projects, about 3 000 UFS students spend at least 127 000 hours per year engaging in 73 service-learning modules. This excludes the clinical work done by our medical and education students in the community through community-based education and inter-professional learning. The university’s 22 student volunteer associations play an important role in community development projects. Our academics and researchers contribute their intellectual resources through their involvement, teaching, and research in different aspects of community life.

The E-Community Engagement Programme refers to an alternative online/virtual community engagement platform aimed at facilitating continuously negotiated collaborations and partnerships between the UFS and the interest groups that it interacts with, aimed at building and exchanging the knowledge, skills, expertise, and resources required to develop and sustain society. Such alternative engagement stems from adapting physical face-to-face (f2f) community engagement to an e-environment. As a result of the uncertain state of restricted f2f engagement during the lockdown due to the COVID-19 pandemic, the focus of participation, dialogue, engaged learning, and teaching by university staff and students is on citizens actively participating in the development of their own lives and that of their surrounding communities.

Details of the E-Community Engagement Programme will soon be published on the UFS website, and will be presented on radio and online in partnership with Motheo FM, Mosupatsela FM, Kovsie FM, Mangaung Municipality, Towers of Hope, Princess Gabo Foundation, Rock Foundation, Bloemshelter, and all our faculties.


News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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