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17 July 2020 | Story Nitha Ramnath | Photo iStock
The UFS initiated a new community engagement programme to help communities take charge of their lives.
The University of the Free State (UFS) is launching a new community engagement programme to help communities take charge of their lives during and after the national lockdown caused by the COVID-19 pandemic. 

The E-Community Engagement Programme will run for the duration of the lockdown to ensure that the UFS continues to serve all people. This programme is one of more than 120 community development programmes and projects that the UFS is involved with this year.

Rev Billyboy Ramahlele, Director: Community Engagement, says this strategy is the result of the Institutional Transformation Plan, which seeks to deepen the university’s commitment towards the betterment of our communities by creating sustainable partnerships for development. “This programme is dedicated to assisting communities to take charge of their lives during and after this pandemic and will focus on sustainable livelihoods and family support”, he says.

With these community development programmes and projects, about 3 000 UFS students spend at least 127 000 hours per year engaging in 73 service-learning modules. This excludes the clinical work done by our medical and education students in the community through community-based education and inter-professional learning. The university’s 22 student volunteer associations play an important role in community development projects. Our academics and researchers contribute their intellectual resources through their involvement, teaching, and research in different aspects of community life.

The E-Community Engagement Programme refers to an alternative online/virtual community engagement platform aimed at facilitating continuously negotiated collaborations and partnerships between the UFS and the interest groups that it interacts with, aimed at building and exchanging the knowledge, skills, expertise, and resources required to develop and sustain society. Such alternative engagement stems from adapting physical face-to-face (f2f) community engagement to an e-environment. As a result of the uncertain state of restricted f2f engagement during the lockdown due to the COVID-19 pandemic, the focus of participation, dialogue, engaged learning, and teaching by university staff and students is on citizens actively participating in the development of their own lives and that of their surrounding communities.

Details of the E-Community Engagement Programme will soon be published on the UFS website, and will be presented on radio and online in partnership with Motheo FM, Mosupatsela FM, Kovsie FM, Mangaung Municipality, Towers of Hope, Princess Gabo Foundation, Rock Foundation, Bloemshelter, and all our faculties.


News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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