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New UFS programme to partner with communities in taking charge of their lives during and after COVID-19

17 July 2020 | Story Nitha Ramnath | Photo iStock

community engagement_read more — The UFS initiated a new community engagement programme to help communities take charge of their lives.

The University of the Free State (UFS) is launching a new community engagement programme to help communities take charge of their lives during and after the national lockdown caused by the COVID-19 pandemic.

The E-Community Engagement Programme will run for the duration of the lockdown to ensure that the UFS continues to serve all people. This programme is one of more than 120 community development programmes and projects that the UFS is involved with this year.

Rev Billyboy Ramahlele, Director: Community Engagement, says this strategy is the result of the Institutional Transformation Plan, which seeks to deepen the university’s commitment towards the betterment of our communities by creating sustainable partnerships for development. “This programme is dedicated to assisting communities to take charge of their lives during and after this pandemic and will focus on sustainable livelihoods and family support”, he says.

With these community development programmes and projects, about 3 000 UFS students spend at least 127 000 hours per year engaging in 73 service-learning modules. This excludes the clinical work done by our medical and education students in the community through community-based education and inter-professional learning. The university’s 22 student volunteer associations play an important role in community development projects. Our academics and researchers contribute their intellectual resources through their involvement, teaching, and research in different aspects of community life.

The E-Community Engagement Programme refers to an alternative online/virtual community engagement platform aimed at facilitating continuously negotiated collaborations and partnerships between the UFS and the interest groups that it interacts with, aimed at building and exchanging the knowledge, skills, expertise, and resources required to develop and sustain society. Such alternative engagement stems from adapting physical face-to-face (f2f) community engagement to an e-environment. As a result of the uncertain state of restricted f2f engagement during the lockdown due to the COVID-19 pandemic, the focus of participation, dialogue, engaged learning, and teaching by university staff and students is on citizens actively participating in the development of their own lives and that of their surrounding communities.

Details of the E-Community Engagement Programme will soon be published on the UFS website, and will be presented on radio and online in partnership with Motheo FM, Mosupatsela FM, Kovsie FM, Mangaung Municipality, Towers of Hope, Princess Gabo Foundation, Rock Foundation, Bloemshelter, and all our faculties.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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