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17 July 2020 | Story Nitha Ramnath | Photo iStock
The UFS initiated a new community engagement programme to help communities take charge of their lives.

The University of the Free State (UFS) is launching a new community engagement programme to help communities take charge of their lives during and after the national lockdown caused by the COVID-19 pandemic. 

The E-Community Engagement Programme will run for the duration of the lockdown to ensure that the UFS continues to serve all people. This programme is one of more than 120 community development programmes and projects that the UFS is involved with this year.

Rev Billyboy Ramahlele, Director: Community Engagement, says this strategy is the result of the Institutional Transformation Plan, which seeks to deepen the university’s commitment towards the betterment of our communities by creating sustainable partnerships for development. “This programme is dedicated to assisting communities to take charge of their lives during and after this pandemic and will focus on sustainable livelihoods and family support”, he says.

With these community development programmes and projects, about 3 000 UFS students spend at least 127 000 hours per year engaging in 73 service-learning modules. This excludes the clinical work done by our medical and education students in the community through community-based education and inter-professional learning. The university’s 22 student volunteer associations play an important role in community development projects. Our academics and researchers contribute their intellectual resources through their involvement, teaching, and research in different aspects of community life.

The E-Community Engagement Programme refers to an alternative online/virtual community engagement platform aimed at facilitating continuously negotiated collaborations and partnerships between the UFS and the interest groups that it interacts with, aimed at building and exchanging the knowledge, skills, expertise, and resources required to develop and sustain society. Such alternative engagement stems from adapting physical face-to-face (f2f) community engagement to an e-environment. As a result of the uncertain state of restricted f2f engagement during the lockdown due to the COVID-19 pandemic, the focus of participation, dialogue, engaged learning, and teaching by university staff and students is on citizens actively participating in the development of their own lives and that of their surrounding communities.

Details of the E-Community Engagement Programme will soon be published on the UFS website, and will be presented on radio and online in partnership with Motheo FM, Mosupatsela FM, Kovsie FM, Mangaung Municipality, Towers of Hope, Princess Gabo Foundation, Rock Foundation, Bloemshelter, and all our faculties.


News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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