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17 July 2020 | Story Nitha Ramnath | Photo iStock
The UFS initiated a new community engagement programme to help communities take charge of their lives.

The University of the Free State (UFS) is launching a new community engagement programme to help communities take charge of their lives during and after the national lockdown caused by the COVID-19 pandemic. 

The E-Community Engagement Programme will run for the duration of the lockdown to ensure that the UFS continues to serve all people. This programme is one of more than 120 community development programmes and projects that the UFS is involved with this year.

Rev Billyboy Ramahlele, Director: Community Engagement, says this strategy is the result of the Institutional Transformation Plan, which seeks to deepen the university’s commitment towards the betterment of our communities by creating sustainable partnerships for development. “This programme is dedicated to assisting communities to take charge of their lives during and after this pandemic and will focus on sustainable livelihoods and family support”, he says.

With these community development programmes and projects, about 3 000 UFS students spend at least 127 000 hours per year engaging in 73 service-learning modules. This excludes the clinical work done by our medical and education students in the community through community-based education and inter-professional learning. The university’s 22 student volunteer associations play an important role in community development projects. Our academics and researchers contribute their intellectual resources through their involvement, teaching, and research in different aspects of community life.

The E-Community Engagement Programme refers to an alternative online/virtual community engagement platform aimed at facilitating continuously negotiated collaborations and partnerships between the UFS and the interest groups that it interacts with, aimed at building and exchanging the knowledge, skills, expertise, and resources required to develop and sustain society. Such alternative engagement stems from adapting physical face-to-face (f2f) community engagement to an e-environment. As a result of the uncertain state of restricted f2f engagement during the lockdown due to the COVID-19 pandemic, the focus of participation, dialogue, engaged learning, and teaching by university staff and students is on citizens actively participating in the development of their own lives and that of their surrounding communities.

Details of the E-Community Engagement Programme will soon be published on the UFS website, and will be presented on radio and online in partnership with Motheo FM, Mosupatsela FM, Kovsie FM, Mangaung Municipality, Towers of Hope, Princess Gabo Foundation, Rock Foundation, Bloemshelter, and all our faculties.


News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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