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16 July 2020 | Story Valentino Ndaba
Add these emergency safety contacts to your speed dial.

Staying safe during the coronavirus pandemic extends to ensuring that students at the University of the Free State (UFS) are safe from crime. Crime in South Africa remains an unfortunate reality which continues to affect students, staff and the institution in general. 

“Crime requires constant vigilance from the community and this can only be achieved through initiatives that are aimed at informing the community on what to do and what not to do. To this end the BSafe Safety First flyer is geared at informing specifically the student community on safety measures that must be taken,” said Cobus van Jaarsveld, Assistant Director: Threat Detection, Investigations and Liaison at Protection Services.

The Safety First flyer is a guide for students to be crime-conscious whether at their accommodation, on the street, or in their vehicles. It also offers tips on how to act responsibly as far as alcohol and drugs are concerned.

Engaging students on their safety 

UFS Protection Services recently engaged with off-campus residence students in Bloemfontein in order to provide tips on how to stay safe in their neighbourhoods. During the engagement, the new Safety First pamphlets were distributed, and students were encouraged to join the Student Crime-Stop Brandwag WhatsApp group.

As from 15 June 2020, Nissi Armed Response was deployed from 18:00 to 06:00. This initiative has already led to them responding to several suspicious persons and vehicles, as well as some minor incidents and disturbances. Two arrests were made on different occasions as a result of the deployment. In the first incident, a suspect was arrested on 27 June 2020 after a burglary in Brandwag, and the second relates to a suspect who was arrested on 10 July 2020 after threatening students at Universitas.

These successes were the result of student and community participation in providing information, coupled with excellent response from private security companies, including Nissi Armed Response, VR Security, and BloemSec.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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