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08 June 2020 | Story Valentino Ndaba | Photo Sonia Small
Prof Francis Petersen is one of the leaders in a prestigious international panel for a COVID-19 webinar involving Uganda, the Netherlands, and Morocco.

 

Webinar details
Date: Wednesday, 10 June 2020
Time: 13:00 South African time (14:00 East African Standard Time)

Webinar link: https://www.ruforum.org/introductory-note-webinar-1
To participate register here

University leaders from Africa and beyond will take part in a Regional Universities Forum for Capacity Building in Agriculture (RUFORUM) webinar on Wednesday, 10 June, to look at universities’ responses to the COVID-19 pandemic. Prof Francis Petersen, Rector and Vice-Chancellor of the University of the Free State, will be one of four panellists who will be the main speakers of the day. He is the only panellist from South Africa. 

Prof Petersen will participate alongside university leaders such as Prof Arthur Mol, Rector Magnificus of Wageningen University and Research in the Netherlands, Mr Hicham el Habti, Secretary General at the Mohammed VI Polytechnique University (UM6P) in Morocco, as well as Prof Barnabas Nawangwe, Vice-Chancellor of the Makerere University in Uganda. 

Getting together with other university leaders from the continent and abroad, speakers will share insights from their respective countries in dealing with the pandemic. The webinar takes place on 10 June 2020 at 13:00 South African time (14:00 East African Standard Time)

RUFORUM is a consortium of 46 universities in Eastern, Central, Western, and Southern Africa mandated to oversee graduate training and networks of specialisation in the countries and universities where it works. 

What is the webinar about?
The RUFORUM webinar titled ‘Learning from a crisis: University leaders’ response to the COVID-19 Pandemic', aims to tackle issues such as the immediate needs of universities, including staff realignment, dealing with the digital divide in the student community, institutional finance for operations and innovations in a changing landscape, and international students in a crisis moment. 

This webinar provides a great opportunity to galvanise collective responses from university leaders on this pandemic. It brings together universities from within and outside Africa on lessons learnt in confronting the immediate challenges and how they are resetting for a long-term perspective in the ‘new normal’. Interactions during this webinar will hopefully lead to a consensus on strengthening collective response and how universities can leverage one another in terms of the best practices and resources.  

The impact of the Coronavirus on higher learning institutions 
Given the devastation caused by COVID-19 across the world since its outbreak in China in December 2019, the impact has been felt in all spheres of the economy and global operations. Universities have also seen significant interruptions, including the UFS. Recently, RUFORUM conducted a study on the readiness of African universities to respond to COVID-19 and other natural disasters. This was meant to determine the level of preparedness of our institutions in facing this global pandemic and how to move forward as a continent while preserving the quality of the higher education that we deliver.  

The webinar will build on those findings and project a way forward in this unchartered territory of diminished financial resources, personal and academic challenges for staff, students, and institutional systems, the urgent need for improved infrastructure to respond to the demand for blended learning as well as remote learning approaches, and the limited mobility of students, academic and other staff, among others. Addressing these issues resulted in collaborations such as those initiated by RUFORUM.




News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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