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01 June 2020 | Story Rulanzen Martin | Photo Stephen Collett
Prof Nico Luwes at the 2019 June Chancellor's Dinner.

It is a double honour for Prof Nico Luwes, emeritus professor at the University of the Free State (UFS), who received both the Gerhard Beukes Prize and the Medal of Honour for Drama from the Suid-Afrikaanse Akademie vir Wetenskap en Kuns. Not only is the prize a great honour, but also the fact that Prof Luwes could attend the Afrikaans class of the same Prof Gerhard Beukes as a student at the UFS.

“For this very reason – and because it was unexpected – it is really a great honour for which I am deeply grateful,” says Prof Luwes, who is currently working in the Department of Drama and Theatre Arts.  Prof Luwes is a leading figure in local and national theatre circles and has written many plays. “I was able to realise myself at the UFS for so many years. I am also grateful that the university and the Department of Drama and its staff have given me and fellow artists so many opportunities to create in our excellent theatres.”

Prof Luwes retired as Head of Department at the end of 2019 and is currently a research fellow in the same department. He is also working on a PhD in creative writing in the Department of Afrikaans and Dutch, German and French at the UFS, under the guidance of Prof Henning Pieterse. “I am also cleaning up two novels that will hopefully be published this year,” he says.

Prof Luwes part of several theatre initiatives 
Over the years, Prof Luwes has been involved in various initiatives for the well-being and survival of the theatre industry, such as the Sanlam theatre initiative and the UFS Department of Drama and Theatre Arts’ Free State Theatre Acts. “The Sanlam theatre initiative was devised by me and Rudie van Rensburg. The project has been able to boost the careers of professional playwrights and students for years.” Drama and Theatre Arts students from the UFS dominated the Sanlam project “with many awards for plays and producing”. 

The Free State Theatre Acts (FACTS) was launched with great financial support from the Lottery and has kept theatre going and created jobs in the Free State for many years. 

The therapeutic function of theatre
For Prof Luwes, theatre is the barometer of a people’s soul. He refers to the therapeutic function of theatre as “the surgeon who reveals and cuts out evil, the court jester who mocks the ridiculous and falsehoods, the comfort of the heart that proves that we are all created with weaknesses, but can also taste the joys of life and the beauty thereof.”  

He summarises it as the thoughts of the man in the street being conceived, experienced, and recreated by theatre artists on behalf of those who are unable to express and realise it themselves.  Prof Luwes’ advice to emerging playwrights is simple: “Write about your experiences and feelings and never try to write like someone else. Trust your intuition and be willing to place your name and thinking on the altar of other people’s opinions in public.” 

The Suid-Afrikaanse Akademie vir Wetenskap en Kuns announced its awards on 21 May 2020. The official presentation will take place at a later stage. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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