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01 June 2020 | Story Rulanzen Martin | Photo Stephen Collett
Prof Nico Luwes at the 2019 June Chancellor's Dinner.

It is a double honour for Prof Nico Luwes, emeritus professor at the University of the Free State (UFS), who received both the Gerhard Beukes Prize and the Medal of Honour for Drama from the Suid-Afrikaanse Akademie vir Wetenskap en Kuns. Not only is the prize a great honour, but also the fact that Prof Luwes could attend the Afrikaans class of the same Prof Gerhard Beukes as a student at the UFS.

“For this very reason – and because it was unexpected – it is really a great honour for which I am deeply grateful,” says Prof Luwes, who is currently working in the Department of Drama and Theatre Arts.  Prof Luwes is a leading figure in local and national theatre circles and has written many plays. “I was able to realise myself at the UFS for so many years. I am also grateful that the university and the Department of Drama and its staff have given me and fellow artists so many opportunities to create in our excellent theatres.”

Prof Luwes retired as Head of Department at the end of 2019 and is currently a research fellow in the same department. He is also working on a PhD in creative writing in the Department of Afrikaans and Dutch, German and French at the UFS, under the guidance of Prof Henning Pieterse. “I am also cleaning up two novels that will hopefully be published this year,” he says.

Prof Luwes part of several theatre initiatives 
Over the years, Prof Luwes has been involved in various initiatives for the well-being and survival of the theatre industry, such as the Sanlam theatre initiative and the UFS Department of Drama and Theatre Arts’ Free State Theatre Acts. “The Sanlam theatre initiative was devised by me and Rudie van Rensburg. The project has been able to boost the careers of professional playwrights and students for years.” Drama and Theatre Arts students from the UFS dominated the Sanlam project “with many awards for plays and producing”. 

The Free State Theatre Acts (FACTS) was launched with great financial support from the Lottery and has kept theatre going and created jobs in the Free State for many years. 

The therapeutic function of theatre
For Prof Luwes, theatre is the barometer of a people’s soul. He refers to the therapeutic function of theatre as “the surgeon who reveals and cuts out evil, the court jester who mocks the ridiculous and falsehoods, the comfort of the heart that proves that we are all created with weaknesses, but can also taste the joys of life and the beauty thereof.”  

He summarises it as the thoughts of the man in the street being conceived, experienced, and recreated by theatre artists on behalf of those who are unable to express and realise it themselves.  Prof Luwes’ advice to emerging playwrights is simple: “Write about your experiences and feelings and never try to write like someone else. Trust your intuition and be willing to place your name and thinking on the altar of other people’s opinions in public.” 

The Suid-Afrikaanse Akademie vir Wetenskap en Kuns announced its awards on 21 May 2020. The official presentation will take place at a later stage. 

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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