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22 June 2020

Dear UFS NSFAS and Funza Lushaka student,

You have been identified as an eligible student of the University of the Free State (UFS) who will receive a 3-month data-bundle grant, downloaded directly to your mobile device, as provisioned through a grant from the Department of Higher Education, Science and Innovation.   

Specifics of this data-bundle allocation are:

1. This grant is available only to students funded by NSFAS and Funza Lushaka.
2. The grant has a fixed duration of 3 months only, commencing on the date of your full registration with the national telephone company.
3. There are no in-month data top-ups on these allocations. Once this data allocation has been used, all further data required for academic engagements with the UFS will be for your own account.
4. The data will be provisioned directly to your mobile device from your preferred (contracted) mobile data provider on a monthly basis (for 3 months only).
5. No VPN access (through GlobalProtect) is required when accessing the academic websites of the UFS through these data bundles.
6. Your mobile number on the university’s PeopleSoft system will be used to initiate the download of the data bundles. You need to make sure that the cell number we have is your correct number. This cannot be changed afterwards.
7. There is no roll-over facility for unused data. A fresh, automatic provision will be made on a monthly basis. Unused data will not be added to the data bundles of the following month (3 months only).

NEXT STEPS

1. Telkom subscribers:

Based on the DHET grant conditions, a national agreement was reached with Vodacom, MTN, and Cell C for cell-based data provisioning. Unfortunately, the same agreement could not be reached for Telkom subscribers. The Telkom offer is based on an ADSL facility installed at your place of study and is thus based on a fixed landline approach. This implies that if you do not have a fixed landline to your home (place of study), you need to apply for an ADSL facility to be installed.  The associated arrangements and costs are for your personal account.

• If you do not have a Telkom landline at home (place of study), and you prefer to be serviced through a mobile data facility, you can opt for a 3-month engagement with any of the other three mobile data providers, being Vodacom, MTN, and Cell C. In this regard, you must physically visit the preferred provider and buy a SIM card and provide the new SIM-card number to the Student Helpdesk at Student Academic Services (051 401 9666) BEFORE 14:00 on Friday 26 June 2020, as this number will now be the number to which the data bundle will be provisioned for the 3 months.  

To do so, proceed as follows:

• Select the provider you want to deal with, or which is closest to you.
• Go to the shop (outlet) and buy a new SIM (at your own cost).
• You must take your national ID and proof of residence with you to RICA the new SIM card (as per the legal requirement).
• After obtaining the new SIM card, you must provide the new cell number attached to the SIM card to the UFS through the Student Helpdesk at Student Academic Services (051 401 9666) BEFORE 14:00 on Friday 26 June 2020.
• If you prefer to update your cell number yourself, please use the following URL:

https://pssa.ufs.ac.za/csprd/signon.html

2. Please note:

Once the monthly data allocation has been downloaded to the pre-identified cell number of your chosen mobile data provider (Vodacom, MTN or Cell C), the use of the data must be carefully managed for academic purposes only.  

Should you, for whatever reason, use this data inappropriately (for private use, etc.), you will run out of data soon, as it is a limited allocation of 10 GB of daytime data and 20 GB after-hours data (30 GB in total). NO further monthly data top-ups are available to you under this grant, and all further data requirements will be billed against your private number until the next monthly allocation is downloaded to your device (3 cycles only).

3. The GlobalProtect VPN access mechanism is not required for this data use, and your access will be directly to the internet and the UFS website, from where you will be able to engage with the academic content published there.

4. Technical setup assistance:

• Once you have received your monthly data bundle, you will have to set up your mobile device as a hotspot and link your laptop or desktop device to it. The cellphone then acts as a modem through which you will be able to engage with the academic resources of the UFS.
• There is no ongoing data usage monitor to inform you of the volumes of data you have consumed per session or per day. Be careful how you manage this data.

5. General notes:

• Please make sure that we have your correct cell number on our PeopleSoft system. The final date for any changes or confirmation of your correct cell number is 14:00 on Friday 26 June 2020.  Unfortunately, no late cell number changes can be accepted thereafter.
• If you are a current Telkom subscriber, you will have to provide the number of the new SIM card to the UFS as well. Should you miss the deadline of 26 June 2020, there will be no further opportunities to correct your number, and data that should have been allocated to you, will now be used by another person for the full duration of the grant, being 3 months.
• You are not allowed to change your mobile number in the next 3 months, as the data-bundle allocation will be done in a once-off manner and will remain as such for the full duration of the data grant.

6. Technical setup guides:

Please refer to the UFS website’s Digital Life section under the ‘Student’ heading, for guides to set up your mobile phone as a hotspot and to link your laptop or desktop to your phone.

This is a valuable once-off grant by the Department of Higher Education, Science and Technology. You are encouraged to perform all the actions required to use this data optimally.

7. Enquiries:

For enquiries regarding the technical configuration of your device, please contact:

ICT Services Service Desk at +27 51 401 2000 (during office hours).



News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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