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17 June 2020
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Story Dr WP Wahl
The Division of Student Affairs (DSA) prioritises innovation to meet the challenges of food insecurity and malnutrition among students. To this end, several student volunteers and student governance structures are collaborating with the DSA on various initiatives.
During 2019, various conversations were held about the possibility of creating a health-promoting food environment at the UFS where students and staff are well informed and empowered to take appropriate action regarding their food and nutritional needs. These conversations resulted in an institutional strategy to address the food environment at the UFS. Student representatives serve on a technical committee that directs the implementation of this strategy. In this regard, several initiatives have already been launched.
Students from residences and other student communities have planted vegetable gardens on the Bloemfontein Campus with the assistance of KovsieACT and the Faculty of Natural and Agricultural Sciences. Students and staff are already harvesting and distributing vegetables to needy students every week. Measurements were put in place to continue this during the COVID-19 period. The following vegetables were planted: spinach, cabbage, beetroot, broccoli, cauliflower, and carrots.
Food parcels, donated by Tiger Brands and Gift of the Givers, are continuously handed out by DSA staff and student volunteers. In this regard, 540 food parcels have already been handed out on the Bloemfontein Campus during the COVID-19 period alone. During the same time, 117 students received food parcels on the Qwaqwa Campus. The innovation of this food parcel project rests on the fact that business, NPOs, UFS students, and DSA staff are collaborating to address food insecurity and malnutrition.
More collaborative initiatives will be implemented over the next 12 months. The DSA staff and students are already working with the Department of Dietetics and Consumer Sciences to create information packages about the preparation of low-budget nutritious meals.
Related article:
Vegetable tunnels established to continue the fight against food insecurity
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.