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Wellness drive officially launched

15 June 2020 | Story Amanda Thongha

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WATCH: Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, Prof Hendri Kroukamp, the Dean of the Faculty of Economic and Management Sciences, Susan Van Jaarveld, Senior Director at the Department of Human Sources, and Brandon Jacobs, Head of Retail and Business Banking at Standard Bank, Central Free State explain what the “I Am’ Wellness programme is about.

Maintaining a healthy work-life balance continues to be a juggling act for most, more so during this uncertain time dominated by COVID-19. To help individuals cope with life challenges, the University of the Free State (UFS) has launched a new short learning programme that addresses all aspects of well-being.

The ‘I Am’ Wellness short learning programme, open to UFS staff, private individuals, and businesses, kicks off on 19 June 2020. A number of prominent South Africans participating in the launch of the ‘I Am’ Wellness short learning programme are, among others, Kovsie alumna and former Miss World, Rolene Strauss; former Miss South Africa, Amy Kleinhans; and motivational speaker and author, Alison Botha. Former Public Protector Thuli Madonsela rounds off the list of public figures who have also expressed interest in the programme.

Burneline Kaars, Head of Organisational Development and Employee Wellness at the UFS, says those interested in the programme can look forward to content focusing on different topics and themes related to wellness aspects. Participants will discover the fun of finding ways to improve their health and well-being through activities, games, quizzes, and many more.

“Upon completion of this programme, participants will be equipped to understand and improve their own personal and work-related well-being. They will be empowered to increase their own well-being and reach their optimal potential in both their personal and work life.”

The programme, a joint effort of the UFS Division of Organisational Development and Employee Wellness and the UFS Department of Industrial Psychology, can be completed online or as part of contact sessions, depending on the needs of the participants. Participants need to avail themselves four hours a week to successfully complete the programme. Those who master the two-month programme will also receive a certificate of completion from the UFS.

The programme is offered to UFS staff at no cost. External audiences will pay R9 500 per person to complete the programme. Groups of 10 and more will get a special discount when signing up.

Registration for the formal programme opens on Wednesday, 24 June 2020.

For more information, contact Burneline Kaars at KaarsB@ufs.ac.za.

Other programmes done by the UFS Organisational Development and Employee Wellness office:

First #MentalHealth awareness run to Stellenbosch to bring hope
Kovsies pedal smoothie bike for #MentalHealth

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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