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17 June 2020 | Story Andre Damons | Photo Supplied
Food parcels
Annelize Visagie (Food Environment Office, with the black mask), Belinda Janeke (Career Services) and Angelo Mockie (Art, Culture and Dialogue Office) from the Division Student Affairs (DSA) busy preparing food parcels in the storeroom at the Thakaneng Bridge
Between 40 and 50 students from the University of the Free State (UFS) in Bloemfontein receive daily food parcels during the lockdown, thanks to the cooperation between the Food Environment Office at the UFS, Tiger Brands, and the Total Garage in Brandwag.

Annelize Visagie from the Division of Student Affairs (DSA), who is heading the Food Environment Office at the UFS, says just before the national lockdown started in March, they signed a Memorandum of Understanding (MOU) with Tiger Brands to sponsor 500 food parcels to students who do not have bursaries. This is part of the UFS strategic goal of improving student success and wellbeing. UFS staff is working hard to implement initiatives and obtain sponsorships – such as this one with Tiger Brands – as well as food donations to ensure that students do not go hungry.

“Then the lockdown happened. However, the project continued, with Tiger Brands still sponsoring food parcels. Students email me and I respond to those emails. We are also looking at including students from the South Campus in the project.”

“I deliver the food parcels to the Total Garage across from the campus, where students collect it. We give between 40 and 50 parcels every day and have helped 650 students thus far. These parcels cost Tiger Brands R80 000 a month. We also provide students with vegetables from vegetable tunnels on campus,” says Visagie.

Visagie says the cooperation between the outside companies, the UFS, and even staff and students who volunteer, is heart-warming to see especially during this time of crisis. So is the gratitude from the students. They are also in discussions with the humanitarian organisation Gift of the Givers to provide 200 food parcels to needy students from next month.

“We have a supply chain going on in the storeroom at the Thakaneng Bridge. It is great to see how staff members and students jumped in to help us pack the parcels. We have permits and more students want to help, but they can’t get onto campus at this time. We would not be able to do this without the help of Tiger Brands and the Total Garage.”  

The DSA Food Environment Office is also collaborating with senior management on the UFS Qwaqwa and South campuses to distribute food parcels on these two campuses.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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