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17 June 2020 | Story Andre Damons | Photo Supplied
Food parcels
Annelize Visagie (Food Environment Office, with the black mask), Belinda Janeke (Career Services) and Angelo Mockie (Art, Culture and Dialogue Office) from the Division Student Affairs (DSA) busy preparing food parcels in the storeroom at the Thakaneng Bridge

Between 40 and 50 students from the University of the Free State (UFS) in Bloemfontein receive daily food parcels during the lockdown, thanks to the cooperation between the Food Environment Office at the UFS, Tiger Brands, and the Total Garage in Brandwag.

Annelize Visagie from the Division of Student Affairs (DSA), who is heading the Food Environment Office at the UFS, says just before the national lockdown started in March, they signed a Memorandum of Understanding (MOU) with Tiger Brands to sponsor 500 food parcels to students who do not have bursaries. This is part of the UFS strategic goal of improving student success and wellbeing. UFS staff is working hard to implement initiatives and obtain sponsorships – such as this one with Tiger Brands – as well as food donations to ensure that students do not go hungry.

“Then the lockdown happened. However, the project continued, with Tiger Brands still sponsoring food parcels. Students email me and I respond to those emails. We are also looking at including students from the South Campus in the project.”

“I deliver the food parcels to the Total Garage across from the campus, where students collect it. We give between 40 and 50 parcels every day and have helped 650 students thus far. These parcels cost Tiger Brands R80 000 a month. We also provide students with vegetables from vegetable tunnels on campus,” says Visagie.

Visagie says the cooperation between the outside companies, the UFS, and even staff and students who volunteer, is heart-warming to see especially during this time of crisis. So is the gratitude from the students. They are also in discussions with the humanitarian organisation Gift of the Givers to provide 200 food parcels to needy students from next month.

“We have a supply chain going on in the storeroom at the Thakaneng Bridge. It is great to see how staff members and students jumped in to help us pack the parcels. We have permits and more students want to help, but they can’t get onto campus at this time. We would not be able to do this without the help of Tiger Brands and the Total Garage.”  

The DSA Food Environment Office is also collaborating with senior management on the UFS Qwaqwa and South campuses to distribute food parcels on these two campuses.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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