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24 March 2020
Academic Information

Dear Student,

We know that many of you might be feeling anxious and uncertain about how the University of the Free State (UFS) is going to take learning and teaching forward during these extraordinary times. On Monday, 16 March 2020, the Rector and Vice-Chancellor, Prof Francis Petersen tasked the Teaching and Learning Management Group (TLMG) to develop alternative ways of taking learning and teaching forward. The TLMG, under the leadership of the Centre for Teaching and Learning (CTL), has been hard at work at developing a new approach.

Like most other universities, our best alternative to continue our learning and teaching is to move online. We are aware that moving online poses many challenges for our students since many of you do not have frequent and reliable access to the internet, or data when you are off-campus, or do not own the necessary devices to learn optimally. We are also aware that learning in a new way will mean that students and staff will need to create spaces for themselves to learn and work at home/off-campus. It does appear that we will be working online for an extended period of time, and we want to assure you that we will be here to support you in this journey as best we can.

The Keep calm, Teach On, and #UFSLearnOn campaigns are aimed at creating the best possible support for lecturers and students, respectively,
by adapting existing support and practices most suited to our new online environment. The new approach has the following components:

  1. Providing and developing support for lecturers to move learning and teaching online.
  2. Creating appropriate communication and support measures to help you learn as effectively as possible. The first of these is the Keep calm and #UFSLearnOn transition resource which will be shared with you through various platforms.
  3. Repositioning existing support systems to create a learning and teaching environment that considers the diverse needs and circumstances of our students.

As a start, here are the Keep calm and #UFSLearnOn dates on which resources will be released:

  • 25 March: This first edition will focus on helping you assess your current realities, and kick-start the planning for learning to continue.
  • 1 April: Release of Edition 2; this edition will be focused on getting connected and understanding how you will be learning when academic activities resume.
  • 8 April: Edition 3 to be released; the third edition will focus on the skills you need to be a successful student in the new environment.
  • 15 April: Edition 4 to be released; this edition will focus on helping you to stay and finish strong. This edition will also provide you with the university’s reassessment of the situation, which will be determined by the country's presidential lockdown situation.  
  • 17 April:            Academic activities will resume

We are very aware that for many of you access to devices, data, and networks is a challenge. As part of Universities South Africa (USAf), the UFS is negotiating to get our digital learning website zero-rated to minimise your costs. You will be receiving a survey link to provide us with information on the additional support you might need to connect and learn.

We know our students are resourceful and resilient to succeed in extraordinary circumstances. In the meantime, take some time to rest and recharge.

Best wishes,

Dr EL van Staden
Vice-Rector: Academic
University of the Free State


News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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