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An update on learning and teaching at the UFS

24 March 2020

Dear Student,

We know that many of you might be feeling anxious and uncertain about how the University of the Free State (UFS) is going to take learning and teaching forward during these extraordinary times. On Monday, 16 March 2020, the Rector and Vice-Chancellor, Prof Francis Petersen tasked the Teaching and Learning Management Group (TLMG) to develop alternative ways of taking learning and teaching forward. The TLMG, under the leadership of the Centre for Teaching and Learning (CTL), has been hard at work at developing a new approach.

Like most other universities, our best alternative to continue our learning and teaching is to move online. We are aware that moving online poses many challenges for our students since many of you do not have frequent and reliable access to the internet, or data when you are off-campus, or do not own the necessary devices to learn optimally. We are also aware that learning in a new way will mean that students and staff will need to create spaces for themselves to learn and work at home/off-campus. It does appear that we will be working online for an extended period of time, and we want to assure you that we will be here to support you in this journey as best we can.

The Keep calm, Teach On, and #UFSLearnOn campaigns are aimed at creating the best possible support for lecturers and students, respectively,
by adapting existing support and practices most suited to our new online environment. The new approach has the following components:

Providing and developing support for lecturers to move learning and teaching online.
Creating appropriate communication and support measures to help you learn as effectively as possible. The first of these is the Keep calm and #UFSLearnOn transition resource which will be shared with you through various platforms.
Repositioning existing support systems to create a learning and teaching environment that considers the diverse needs and circumstances of our students.

As a start, here are the Keep calm and #UFSLearnOn dates on which resources will be released:

25 March: This first edition will focus on helping you assess your current realities, and kick-start the planning for learning to continue.
1 April: Release of Edition 2; this edition will be focused on getting connected and understanding how you will be learning when academic activities resume.
8 April: Edition 3 to be released; the third edition will focus on the skills you need to be a successful student in the new environment.
15 April: Edition 4 to be released; this edition will focus on helping you to stay and finish strong. This edition will also provide you with the university’s reassessment of the situation, which will be determined by the country's presidential lockdown situation.

17 April: Academic activities will resume

We are very aware that for many of you access to devices, data, and networks is a challenge. As part of Universities South Africa (USAf), the UFS is negotiating to get our digital learning website zero-rated to minimise your costs. You will be receiving a survey link to provide us with information on the additional support you might need to connect and learn.

We know our students are resourceful and resilient to succeed in extraordinary circumstances. In the meantime, take some time to rest and recharge.

Best wishes,

Dr EL van Staden
Vice-Rector: Academic
University of the Free State

News Archive

UFS hosts the 2017 SAIMS Conference

2017-09-21

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied

The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.

Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.

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