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24 March 2020
Academic Information

Dear Student,

We know that many of you might be feeling anxious and uncertain about how the University of the Free State (UFS) is going to take learning and teaching forward during these extraordinary times. On Monday, 16 March 2020, the Rector and Vice-Chancellor, Prof Francis Petersen tasked the Teaching and Learning Management Group (TLMG) to develop alternative ways of taking learning and teaching forward. The TLMG, under the leadership of the Centre for Teaching and Learning (CTL), has been hard at work at developing a new approach.

Like most other universities, our best alternative to continue our learning and teaching is to move online. We are aware that moving online poses many challenges for our students since many of you do not have frequent and reliable access to the internet, or data when you are off-campus, or do not own the necessary devices to learn optimally. We are also aware that learning in a new way will mean that students and staff will need to create spaces for themselves to learn and work at home/off-campus. It does appear that we will be working online for an extended period of time, and we want to assure you that we will be here to support you in this journey as best we can.

The Keep calm, Teach On, and #UFSLearnOn campaigns are aimed at creating the best possible support for lecturers and students, respectively,
by adapting existing support and practices most suited to our new online environment. The new approach has the following components:

  1. Providing and developing support for lecturers to move learning and teaching online.
  2. Creating appropriate communication and support measures to help you learn as effectively as possible. The first of these is the Keep calm and #UFSLearnOn transition resource which will be shared with you through various platforms.
  3. Repositioning existing support systems to create a learning and teaching environment that considers the diverse needs and circumstances of our students.

As a start, here are the Keep calm and #UFSLearnOn dates on which resources will be released:

  • 25 March: This first edition will focus on helping you assess your current realities, and kick-start the planning for learning to continue.
  • 1 April: Release of Edition 2; this edition will be focused on getting connected and understanding how you will be learning when academic activities resume.
  • 8 April: Edition 3 to be released; the third edition will focus on the skills you need to be a successful student in the new environment.
  • 15 April: Edition 4 to be released; this edition will focus on helping you to stay and finish strong. This edition will also provide you with the university’s reassessment of the situation, which will be determined by the country's presidential lockdown situation.  
  • 17 April:            Academic activities will resume

We are very aware that for many of you access to devices, data, and networks is a challenge. As part of Universities South Africa (USAf), the UFS is negotiating to get our digital learning website zero-rated to minimise your costs. You will be receiving a survey link to provide us with information on the additional support you might need to connect and learn.

We know our students are resourceful and resilient to succeed in extraordinary circumstances. In the meantime, take some time to rest and recharge.

Best wishes,

Dr EL van Staden
Vice-Rector: Academic
University of the Free State


News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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