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09 March 2020 | Story Prof Francis Petersen | Photo Sonia Small
Prof Francis Petersen
Professor Francis Petersen is the Rector and Vice-Chancellor of the University of the Free State

The shortage of skills is a global phenomenon and employers are concerned about the need for skilled professionals to meet the demands of various sectors of their economies. This situation has reached worrying proportions in South Africa, where it has become apparent that there is a nonalignment between the skills graduates are equipped with and those that are required in the workforce. 
Moreover, the continuous contraction of the South African economy is further spurring the unemployment crisis: the weak economic performance is not sufficient to create jobs in line with the growth of the working-age population. It is also evident that skills shortages and a lack of social capital have become a systemic problem that prevents access to jobs. 

Preparing graduates for the world of work
Unemployment in South Africa is about 29%, according to Statistics South Africa’s latest Quarterly Labour Force Survey; the unemployment rate of people between the ages of 15 and 34 years is 56%. Earlier this month, President Cyril Ramaphosa announced in his State of the Nation address that the country is facing its highest unemployment rate since 2008. Referring to youth unemployment as a “crisis”, the president said about two-thirds of the 1.2-million young people entering the labour market each year remain outside employment, education, or training.

There is an argument that a university graduate should not necessarily be job-ready, but must have the ability to think, to adapt and to learn relatively quickly. Even with this expectation, it is critically important to understand the world of work and to have a relationship with the job market. This is not only important from a future employment perspective, but it will also bring the job market closer to the academic curriculum and the research agenda of the university. It goes a long way towards starting to co-create solutions and conceptualising futures that are more inclusive and sustainable.

UFS interventions to improve student success
The University of the Free State (UFS) has taken collaboration with the private sector, industry, and commerce very seriously — most of the academic departments have industrial or sector-specific advisory boards through which robust discussions are taking place concerning the curriculum, appropriate funding to students, interventions to improve student success, challenges of the job market, and which research projects are essential to tackle. Through these boards, a relationship between the university, industry, the private sector, and commerce is established. This is a good starting point not only to address employment, but also to provide a catalyst for optimising an ecosystem to address the country’s economic challenges.  

UFS has also established a Short Learning Programmes office, as we believe that training and retraining workers in an ever-changing job market is essential. 
Our proactiveness in creating platforms of engagement with companies about student recruitment — as well as motivating companies, donors, and funders to employ and fund our top graduates — is evident through the work of our Career Services office. Trends in job placement are identified to help us better understand which markets to tailor our programmes to, and to create corporate partnerships for job-training opportunities. Keeping our students informed about career opportunities and equipping them with the skills and grit to make them employable — whether it is to find employment or to start their own business, is the Career Services’ goal.

Developing an entrepreneurial mindset 
Entrepreneurship has a vital role in combating unemployment. Equipping students with an entrepreneurial mindset is a priority, and “entrepreneurial thinking” is one of the university’s key graduate attributes. 

UFS supports the notion that preparing young jobseekers for the ever-evolving world of work is an integral aspect of their learning at university. We offer a compulsory foundation module to expose all of our first-year students to aspects of entrepreneurship, which are also captured throughout the curriculum.  
The UFS Business School has developed initiatives and training programmes specifically aimed at entrepreneurial enterprises. Our Centre for Business Dynamics works with the business sector, helping companies to stay competitive by bridging the gap between existing skills and those required by each industry. Short courses in entrepreneurship are among the tools they use to achieve this. Practical impetus is provided to students with business ideas through our Student Business Incubator; initiatives such as Young Entrepreneurs and the local chapter of Google’s Startup Grind U further stimulate entrepreneurial thinking.

Solving the skills gap
At UFS, we have found that to help the country in solving the skills gap and allow higher education institutions to thrive, various factors, such as industry, region, and job role are important. It has become all too clear that it is not enough to have only technical knowledge — a combination of skills is required for most jobs as technology becomes an integral part of daily tasks in the workplace. Education efforts should focus on areas that set individuals apart from machines and technology. 

There is a need for graduates to evolve with career opportunities, as many employers consider critical and strategic thinking skills as fundamental in middle-management roles. Collaboration, negotiation, emotional intelligence, cognitive flexibility, and resilience are important abilities in the workplace.

With the right skills and networks, our graduates will be able to secure employment, have enterprising mindsets to support and sustain themselves, and contribute to the development of their communities. 

A strong focus on employability as part of the core business of a university and the ability to equip our graduates with the necessary skills will remain crucial factors in the years to come. Our relationship with industry, the private sector, and commerce is crucial to driving this.

This article was published in the Mail&Guardian newspaper on 6 March 2020


News Archive

Emma Sadleir talks about social media etiquette
2016-05-18

Description: Emma Sadlier Tags: Emma Sadlier

Emma Sadleir
Photo: Supplied

“We have all become celebrities, we have become social figures because of our power to publish information. We have all become brands, and we need to protect our brand. Digital content is sometimes dangerous content,” said Sadleir.

On 11 May 2016, the University of the Free State, in collaboration with the Postgraduate School, hosted, Emma Sadleir, a leading social media expert, in the Equitas Auditorium on the Bloemfontein Campus. She is an admitted advocate, specialising in social media law.  Dr Henriette van den Berg, Director of the Postgraduate School, described Sadleir’s presentation as a privilege for all the staff and students who attended.

Sadleir said that there are two important rules that staff and students of an institution should try to follow. The first is not to bring the name of the institution into disrepute; and the second is not to breach the goodwill of the institution or, in other words, not to bite the hand that feeds you.

“The common law, even if there is no policy, is that anything that brings the company into disrepute can lead to disciplinary consequences up to termination,” said Sadleir.

Sadleir focused on hate speech and free speech, stating that free speech is a right that is entrenched in the constitution, but, like every other right, it has limitations. She mentioned Penny Sparrow, Matt Theunissen, Velaphi Khumalo, and Judge Mabel Jansen, all of whom have been lambasted by the public over their racist posts on social media. Sadleir stressed that, even on social media, content has to be within the confines of the law, and people must remember our rights are not absolute. We have a lot of freedoms, but no one cannot disseminate hate speech.

“Would you publish whatever you thinking on a billboard, close to a busy highway with your name, picture and employers details or the institution you studying at? If you have no grounds to justify the comment, do not post it,” warned Sadlier.  

According to the South African Bill of Rights, everyone has the right to privacy, but an expectation of privacy has to be enforced. She said people over-document their lives on social media, decreasing your right to privacy drastically. “It is like CCTV footage of your life. It is simple, the more you take care of your privacy, the more you have,” said Sadleir.

Sadleir said it was important for Facebook users to have privacy settings where they can review posts where they are tagged. According to Sadleir, managing your reputation is not only limited to what you post about yourself but also managing what others post about you.

She cited a 2013 case in the Pretoria High Court in which a new wife wrote a scandalous Facebook post about her husband’s ex-wife, tagging the husband in the post. The courts found both the new wife and the husband guilty of defamation.

“If you have been tagged in something but have not been online and seen the content, you are then an innocent disseminator. The moment you are aware of the post you are liable for the content,” said Sadleir.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently,” Sadleir said, concluding her presentation with the quotation from Warren Buffet.

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