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18 March 2020 | Story Leonie Bolleurs | Photo Supplied
Solar car Team
Excited about a first for the UFS, Team UFS is entering the 2020 Sasol Solar Challenge. From the left, front, are: Fouché Blignaut, Mechatronic Engineering; Nathan Bernstein, Agricultural Engineering; Lucas Erasmus, Physics; middle: Barend Crous, Manufacturing and Instrumentation; Hendrik van Heerden, Physics (team leader); Antonie Fourie, Physics; Prof Danie Vermeulen, Dean of the Faculty of Natural and Agricultural Sciences (team director); Prof Koos Terblans, Head of the Department of Physics; Theo Gropp, Mechanical Engineering; back: Louis Lagrange, Head of the Department of Engineering; and Mark Jacson, Electronics.

An interdepartmental team from the University of the Free State (UFS) has announced that it will enter and participate in the 2020 Sasol Solar Challenge, scheduled to take place from 11 to 19 September this year. 

For the challenge, Team UFS will build a self-propelled manned vehicle that uses solar power systems to travel from point A to point B. The 14-member team of the UFS will travel on public roads from Pretoria to Cape Town via a predefined route over eight days. They will compete against more than 15 other teams, both local and international. The team that finishes with the greatest distance covered within the allotted time, will win the race. Teams will race every day between 07:30 and 17:00.

The four drivers to operate the vehicles will be selected from participating UFS departments in the coming months.

First solar car for the UFS
Dr Hendrik van Heerden from the Department of Physics has been planning the solar car project – Lengau (meaning Cheetah in Sesotho) – over the past year. He will start assembling the car in the next month together with colleagues and students from both the Departments of Physics and Engineering Sciences (EnSci).

Not only is this a dream come true, but it is also an opportunity for the UFS to show that they can do this. “We do not need the backing of a large and long-established engineering department to build a car like this, a young and vibrant team can do just as much!”, says Dr Van Heerden, who plans to complete the car within a few months, ready to be calibrated and tested later in June.

Capacity in green and sustainable engineering
“The ability of Team UFS to participate is possible due to recent research developments on photovoltaic technologies (solar cells) in the Department of Physics, a well-established leader in the field of surface and material sciences. The university also has established capacity in the fields of photoluminescence and nanomaterials (nanomaterials in energy storage). Additionally, with the establishment of EnSci, the university has expanded into this field, which will bring building capacity in the area of green and sustainable engineering to the project,” says Dr Van Heerden.

Promoting development into green technologies and 4IR
According to Dr Van Heerden, it is clear that the university wishes to become a strong role player in the development and utilisation of green energy, as can be seen in the implementation of relevant technologies on its various campuses. “Thus, for the UFS to be recognised in this research area, it is important to participate in related ‘green’ events where staff and students can build their capacity of practical knowledge by constructing participation equipment such as the solar car.”

He believes that this project has the potential to become a strong base for student training and capacity building in all technological fields, which can promote base development to 4IR.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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