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03 March 2020

The Office for International Affairs (OIA) at the University of the Free State (UFS) implemented the second iteration of its Umoja Buddy Programme (UBP) in 2020. The UBP is a flagship internationalisation-at-home programme aimed at the smooth academic, social, and cultural integration of first-entering international students at the UFS by pairing them with senior UFS students. It offers local students an international experience on the home campus and develops their international and intercultural competence through direct interaction with international students. The UBP contributes to the achievement of the UFS vision, whereby every student will in future have an international experience during their studies at the UFS.


Internationalisation at home

On 13 February 2020, a welcome function themed Echoes of Sophiatown set the tone for this year’s edition. Chevon Slambee, Chief Officer in the OIA and UFS master’s student, welcomed the students and explained the theme of the day. She said that, “as students, we have a responsibility to be active citizens and contribute to change and social transformation”. Programme coordinator Bulelwa Moikwatlhai introduced the function and framework of the programme and highlighted the importance of internationalisation at home. Also in attendance was the Dean of Students, Pura Mgolombane, who encouraged students in his address to honour their heritage, “so that together, we can be able to appreciate one another”. He emphasised the importance of social justice for academic success. The SRC member for the International Student Council, Simba Matheba, expressed his support for the UBP. The UFS Arts, Culture, and Dialogue office provided entertainment at the event.

Umoja Buddy

International and local students mingling at the 2020 Umoja Buddy Programme Welcome Function.

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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