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06 May 2020 | Story Nitha Ramnath


The quality of the following University of the Free State (UFS) Accountancy programmes is internationally recognised, as it has been accredited by the Association of Chartered Certified Accountants (ACCA) after a thorough review of the modules offered:

• Bachelor of Accountancy (BAcc)
• Bachelor of Commerce Honours in Accounting (BComHons in Accounting)
• Postgraduate Diploma in General Accounting (PGDip [General Accountancy])

The implications of this accreditation are that graduates of these programmes will be eligible for direct admission to the Strategic Professional level (i.e. the highest level) of the ACCA qualification structure – a level aimed at preparing students for future leadership positions. Graduates of the BCom Accounting (BCom [Accounting]) programme will receive exemption from all of the ACCA’s ‘applied knowledge’ examinations as well as many of its ‘applied skills’ examinations.

According to the ACCA website: “We’re a thriving global community of 219 000 members and 527 000 students based in 179 countries that upholds the highest professional and ethical values.” 

Internationally recognised accreditation

Haneke van Zyl, the Programme Director: General Accountancy and Research at the UFS, commented: “As this designation is internationally recognised, the ACCA accreditation of our programmes is vital in the School of Accountancy’s quest to acknowledge our diverse student body and to provide a wide range of opportunities to our Accounting students.  We believe that each of our students should be empowered to become the best versions of themselves – and this accreditation will open more doors for them.”  

As a result of this accreditation, ACCA will also actively assist UFS graduates of the aforementioned programmes to pursue ACCA membership through programmes such as ‘Accelerate’, which subsidises the various fees payable by aspirant members of ACCA.

Prof Frans Prinsloo, the Director of the School of Accountancy at the UFS, added: “We are very proud of the quality of our programmes – which are now accredited by all the leading professional bodies that operate in South Africa, i.e. the SA Institute of Chartered Accountants (SAICA), the SA Institute of Professional Accountants (SAIPA), the Chartered Institute of Management Accountants (CIMA) and most recently, the Association of Chartered Certified Accountants (ACCA).  This is testament not only to the quality of the school’s curricula and teaching and learning resources, but vitally important also to the calibre of academic staff – who are not only highly qualified and experienced in facilitating teaching and learning, but also committed to their students’ success.” 
 
Van Zyl added: “We have drawn on the curriculum structures of these leading professional bodies to inform our curricula – thereby ensuring the continued relevance of our graduates in the fast changing world of work that is being transformed by the 4th Industrial Revolution. Far from becoming obsolete in this environment, appropriately qualified accountants will become key providers of credible information for organisational decision-making – a function without which no organisation can be successful and thrive.” 

Prof Prinsloo acknowledged the hard work of the colleagues in developing all the required documents needed to obtain the ACCA accreditation: “The accreditation is the result of a combined effort by the colleagues from the School of Accountancy, guided by the responsible programme director, Mrs Haneke van Zyl. It is testament to the hard work and effort that the lecturers involved in the programmes have put in.”


News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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