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06 May 2020 | Story Nitha Ramnath

The quality of the following University of the Free State (UFS) Accountancy programmes is internationally recognised, as it has been accredited by the Association of Chartered Certified Accountants (ACCA) after a thorough review of the modules offered:

• Bachelor of Accountancy (BAcc)
• Bachelor of Commerce Honours in Accounting (BComHons in Accounting)
• Postgraduate Diploma in General Accounting (PGDip [General Accountancy])

The implications of this accreditation are that graduates of these programmes will be eligible for direct admission to the Strategic Professional level (i.e. the highest level) of the ACCA qualification structure – a level aimed at preparing students for future leadership positions. Graduates of the BCom Accounting (BCom [Accounting]) programme will receive exemption from all of the ACCA’s ‘applied knowledge’ examinations as well as many of its ‘applied skills’ examinations.

According to the ACCA website: “We’re a thriving global community of 219 000 members and 527 000 students based in 179 countries that upholds the highest professional and ethical values.” 

Internationally recognised accreditation

Haneke van Zyl, the Programme Director: General Accountancy and Research at the UFS, commented: “As this designation is internationally recognised, the ACCA accreditation of our programmes is vital in the School of Accountancy’s quest to acknowledge our diverse student body and to provide a wide range of opportunities to our Accounting students.  We believe that each of our students should be empowered to become the best versions of themselves – and this accreditation will open more doors for them.”  

As a result of this accreditation, ACCA will also actively assist UFS graduates of the aforementioned programmes to pursue ACCA membership through programmes such as ‘Accelerate’, which subsidises the various fees payable by aspirant members of ACCA.

Prof Frans Prinsloo, the Director of the School of Accountancy at the UFS, added: “We are very proud of the quality of our programmes – which are now accredited by all the leading professional bodies that operate in South Africa, i.e. the SA Institute of Chartered Accountants (SAICA), the SA Institute of Professional Accountants (SAIPA), the Chartered Institute of Management Accountants (CIMA) and most recently, the Association of Chartered Certified Accountants (ACCA).  This is testament not only to the quality of the school’s curricula and teaching and learning resources, but vitally important also to the calibre of academic staff – who are not only highly qualified and experienced in facilitating teaching and learning, but also committed to their students’ success.” 
 
Van Zyl added: “We have drawn on the curriculum structures of these leading professional bodies to inform our curricula – thereby ensuring the continued relevance of our graduates in the fast changing world of work that is being transformed by the 4th Industrial Revolution. Far from becoming obsolete in this environment, appropriately qualified accountants will become key providers of credible information for organisational decision-making – a function without which no organisation can be successful and thrive.” 

Prof Prinsloo acknowledged the hard work of the colleagues in developing all the required documents needed to obtain the ACCA accreditation: “The accreditation is the result of a combined effort by the colleagues from the School of Accountancy, guided by the responsible programme director, Mrs Haneke van Zyl. It is testament to the hard work and effort that the lecturers involved in the programmes have put in.”


News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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