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25 May 2020

The Centre for Gender and Africa Studies (CGAS) and the UFS will host an Africa Day Webinar on the topic, Reflections on Africa amidst Covid-19, to be delivered by Prof. Sabelo J. Ndlovu-Gatsheni, renowned decolonial scholar. The title of his lecture is Revisiting the African idea of Africa during the moment of Covid-19 pandemic.

The crisis delivered by Coronavirus and Covid-19 invites Africans to rethink and even unthink the long-standing dependency on Europe and North America for help. What has dawned on Africa is the equally long-standing aspiration of self-reliance. What is emerging is a new African idea of Africa which takes responsibility for its own challenges. This new African idea of Africa challenges the Mudimbean idea of Africa embodied in the colonial library.

Thus this presentation reassesses how Africa has relied on its own historical experience, its own knowledge, and own people to confront Covid-19. What is of interest here is the proverbial wisdom of necessity being the source of invention. The presentation brings to the fore the decolonial turn as it gestures beyond crisis into post-Covid-19 world order. It ends with a call for decolonial love founded on new ethics of living together and new economies of care.

Bio of Prof Sabelo J. Ndlovu-Gatshen


Date: Tuesday, 26 May, 2020
Time: 14:00
Duration: 90 min max (45 min talk, 45 min Q&A)

The webinar can be accessed via one of the following links:


OR

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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