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25 May 2020

The Centre for Gender and Africa Studies (CGAS) and the UFS will host an Africa Day Webinar on the topic, Reflections on Africa amidst Covid-19, to be delivered by Prof. Sabelo J. Ndlovu-Gatsheni, renowned decolonial scholar. The title of his lecture is Revisiting the African idea of Africa during the moment of Covid-19 pandemic.

The crisis delivered by Coronavirus and Covid-19 invites Africans to rethink and even unthink the long-standing dependency on Europe and North America for help. What has dawned on Africa is the equally long-standing aspiration of self-reliance. What is emerging is a new African idea of Africa which takes responsibility for its own challenges. This new African idea of Africa challenges the Mudimbean idea of Africa embodied in the colonial library.

Thus this presentation reassesses how Africa has relied on its own historical experience, its own knowledge, and own people to confront Covid-19. What is of interest here is the proverbial wisdom of necessity being the source of invention. The presentation brings to the fore the decolonial turn as it gestures beyond crisis into post-Covid-19 world order. It ends with a call for decolonial love founded on new ethics of living together and new economies of care.

Bio of Prof Sabelo J. Ndlovu-Gatshen


Date: Tuesday, 26 May, 2020
Time: 14:00
Duration: 90 min max (45 min talk, 45 min Q&A)

The webinar can be accessed via one of the following links:


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News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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