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19 May 2020 | Story Cornelius Hagenmeier and Prof Colin Chasi | Photo Supplied
Cornelius Hagenmeier.

Africa is defined by colonial borders, within which states attempt to build viable systems. Universities are a significant part of the national innovation systems that seek to change the socio-economic and other fortunes of the many poor and marginalised Africans. As Africa approaches the celebrations on the occasion of the 57th anniversary of the founding of the Organisation of African Unity (OAU), the COVID-19 crisis reveals – if we are willing to see it – that there is a need to focus much attention on intra-Africa internationalisation programmes for African higher education.

Because national socio-economic and health systems are often inadequate, Covid-19 protects unprecedented human and social suffering for many on the continent. To try and stave off this harm throughout the continent, borders have been closed and economies have been stifled. Except for the ‘repatriation’ of citizens, international travel has become all but impossible. Africans have, as never before, been bound to colonial boundaries, which are preserved according to a principle called uti-possidetis. This principle was reluctantly ratified by members of the Organisation of African Union (OAU) in July 1964. This ratification was reluctant, because leaders recognised that African boundaries were arbitrarily and chaotically imposed in the scramble for Africa. These borders were not developed by internal historical processes. In consequence, they divide kith from kin, limiting trade and commerce across the continent. Nevertheless, leaders adopted the uti-possidetis principle for fear that allowing the contestation of these borders would likely yield territorial wars that would bring heightened misery without end. 

State power in Africa today is exercised within postcolonial borders that continue to be weak and porous. It is also exercised by states that are themselves generally weak. These states take their health-promoting actions to neighbourhoods that often have inadequate socio-economic and health systems for combating COVID-19. They entrap us in compartments that produce lives that are short and brutish.  We would do well to ask how we can decolonise our borders in ways that set us free to change socio-economic fortunes.

Within the confining arrangements of state power, the health threat of the COVID-19 pandemic has been met with almost every African country adopting stringent health precautions, often resulting in sudden, sharp economic declines. With this, the livelihoods of millions are in jeopardy. African higher education has not escaped the resultant challenges.
The higher education sector is struggling to adapt. To be sure, in many ways, it is producing mighty work. Many books and journals will write about how systems moved significant aspects of teaching and learning online, often with great success, sometimes with great frustrations. At the same time, Africans rightly expect higher education systems to contribute to finding immediate responses to the pandemic threat. In many cases, universities are assisting by researching the coronavirus genome, developing effective and cost-efficient necessities such as personal protective equipment and ventilators; or by researching effective vaccines, medication, and public-health interventions. However, it is difficult to find excellent examples of how these steps are changing national narratives, particularly those that bind us to colonial miseries.

The African Union (AU), which is the successor to the OAU, is trying to build multilateral efforts. It has developed an ‘Africa Joint Continental Strategy for COVID-19 Outbreak’ and established an ‘Africa Taskforce for Coronavirus’. These efforts seek to foster collaboration between multilateral stakeholders. For the African Union recognises that to adequately address the crises occasioned by COVID-19, it is necessary that member states, African Union agencies, the World Health Organization and other partners work synergistically to avoid duplication and to maximise efficiencies, given that resources are extremely constrained. 

A central tenet of the OAU is African solidarity. Member states have undertaken to coordinate and intensify their cooperation and efforts to achieve a better life for the people of Africa. It is encouraging that the AU’s Chairperson, President Cyril Ramaphosa, refers to pan-Africanist ideas when he calls for the ‘strengthening of the bonds of solidarity that exist between us as Africans’ (24 April 2020). Ideas of African togetherness, underpinned by the philosophy of ubuntu, must inspire African solidarity. They are more relevant than ever before. 

It is vital that we think, beyond this COVID-19 crisis, of how long-run coordination of African higher education institutions in Africa must produce continent-wide systems of innovation that take us out of perpetual poverty, disease, and unnecessary deaths.

African higher education is struggling to define its place in the rapidly changing realities of the continent. Many institutions are driven to merely concentrate on how they will survive, or on how sprouting areas of excellence will make it through adverse financial conditions that emerge. 

Africa is at a critical juncture. How we make it through COVID-19 and what we learn from doing so, will determine whether Africa unites as we shape the post-COVID-19 future.

Prof Colin Chasi. (Photo: Anja Aucamp.) 

Periods of great strife, devastation, and hardship are opportunities for radical renewal and quantum leaps in development. But we must have the courage to take those opportunities. If we have the courage to unleash our universities in the kinds of continent-changing work that is needed, the fortunes of African countries are, after all,  tied together (no matter what colonial boundaries and divisions may say). 

The decisions that will be made during and in the wake of the pandemic will determine whether the crisis and its aftermath will allow the continent to focus on becoming a prospering, united world power, or whether national egoism (tied to colonial histories) will prevail and hinder sustainable development. 

How African higher education evolves in the post-pandemic world will largely depend on whether universities will be able to embrace the interconnectedness and interdependency of Africa’s social and economic realities. African higher education systems must escape the temptation to respond to immediate challenges in isolation. These times should teach us that when your neighbour catches the flu, your home economy suffers too. However, where people should observe social distancing to overcome the flu, economies must reach across borders if they are to flourish in markets large enough to truly impart value to ideas, services, and goods.

Higher education should serve African people by advancing social transformation and development through collaboration in skills development and research. Through intra-African partnerships and collaborations, African universities can make significant contributions to finding responses to the peculiar public health and medical challenges of emerging African societies and shaping a prosperous and unified post-pandemic Africa.

Many African higher education institutions excel in specific fields. The quality of programmes and research is not uniform throughout institutions. We need to lead the world in recognising each other’s strengths to produce intensified collaboration in capacity development and research. In doing this work, higher education will go far beyond repeating and mimicking colonial patterns, or if you wish, it will go beyond colonial boundaries. It will be a key driver in finding responses to the cross-cutting challenges that need to be resolved to fulfil the aspirations of Africa’s Agenda 2063. Indeed, by leveraging the complementary strengths of its higher education institutions, the continental higher education system could become a critical force shaping a positive post-COVID-19 African reality. Pan-Africanism in higher education should not be limited to isolated initiatives such as the development of the Pan-African University, but should establish a framework for sustained continental academic collaboration.  

As African universities prepare to contribute to the celebrations for the 57th anniversary of the OAU, they should consider how they can strengthen intra-African collaboration to achieve the pan-African vision of ‘an integrated, prosperous and peaceful Africa, driven by its own citizens, representing a dynamic force in the international arena’ (AU vision statement). 

Fortunately, there are excellent points of departure. Laudable programmes such as the Association of African Universities staff exchange programme already exist, yet much of the intra-African higher education collaboration is still financed by foreign donors. The African Union, African governments, and the African higher education sector influence the structure of those programmes through consultation, and consequently minimise the risk of them responding to the international perceptions of African needs rather than real African needs. This should be strengthened, not least through committing equity to the formulation of joint programmes. 

For the brave new world in which we must make space for our children to thrive, brave new African frameworks for collaboration should be developed. Energy must be invested in removing obstacles to African higher education collaboration. Some of the things that need to be done are well known. Practical measures could include strengthening the harmonisation of African higher education accreditation and quality assurance mechanisms, establishing an African credit recognition and transfer system, and fast-tracking the harmonisation of African higher education programmes. The celebration of 2020 Africa Day should encourage African higher education to work towards devising a strategy for strengthening collaboration, which would assist the continent in shaping a positive post-COVID-19 African reality. If this can be achieved, African universities could emerge as genuine agents of achieving solidarity and development in post-pandemic Africa, and thus realising the ideals of the OAU.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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