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11 May 2020 | Story Leonie Bolleurs | Photo Supplied
Food security and uncompromised food security are but two of the challenges facing the food industry.

When the national lockdown was announced by President Cyril Ramaphosa on 23 March 2020, it was indicated that South Africa’s food supply sector was to remain fully functional. This sector was one of the essential systems for livelihood and thus remained operational.

Prof Arno Hugo from the Department of Microbial, Biochemical and Food Biotechnology’s Food Science division at the University of the Free State (UFS) participated in a webinar, #MondayMotivation on Foodfocus with academics in the food industry, Profs Lise Korsten from the University of Pretoria (Department of Plant and Soil Sciences) and Pieter Gouws (Department of Food Science and Director of the Centre for Food Safety) from Stellenbosch University.

Foodfocus’ #MondayMotivation was presented by Linda Jackson, a Director at Food Focus SA. The platform provides information from recognised experts and services providers and offers training, consultation, and auditing to ensure that role players comply with the regulations set for the industry. 

A major focus of the webinar was on how well the food industry is performing under pressure during the lockdown initiated by government due to COVID-19. During the webinar, the academics also elaborated on their connection to the food industry. 

Uncompromised food safety

Prof Hugo thanked the food industry for their commitment in this difficult time and encouraged them to continue with the essential services that they provide. This includes the agricultural production sector, the food ingredients industry, the food processing industry, the food distribution industry, as well as the retail sector. 

“You are the frontline workers, our first line of defence, South Africans rely on you. You bring stability to the lives of every South African, providing us with safe and nutritious food. Due to your endeavours, our supermarket shelves are full and panic buying was therefore unnecessary. You work under difficult conditions at great personal risk, travelling to and from work. When working on factory floors, you had to adapt to even more strict hygiene protocols to prevent the spread of the virus,” he said. 

Prof Korsten said the food industry is in uncertain times. She emphasised the role that the industry is playing in food security – providing food of uncompromised safety. Many people are concerned about whether the food they purchase is still safe. 

“The circumstances under which the food industry is working are incredibly challenging,” said Prof Gouws. The Centre for Food Safety are working, among others, on building a food safety culture. “It is important to maintain consumer confidence in the safety of food as well as the availability of food. I believe the food industry is geared to ensure that the virus will not spread,” he added.

Is South Africa food secure?

Responding to the question of food security, Prof Hugo supported a statement by Agri SA Executive Director, Omri van Zyl, who said: “With the implementation of phase four lockdown, the entire South African agricultural value chain, with the exception of the local sale of tobacco and alcohol, was exempted. The export of wine and other agricultural products is now also allowed. Important agricultural services such as certification, inspection and quality control can continue.”

Referring to the opinion expressed by Paul Makhube, senior agricultural economist at FNB, Prof Hugo believes that one can stay positive about food security in the country. Makhube said: “South Africa expects its third largest maize harvest in history, while good harvests are also expected for soya peanuts and sunflower seed.”

“After the good rains, conditions are also more favourable for livestock production in some regions,” added Prof Hugo. 

Makhube continued: “Livestock auctions can continue under Level 4 restrictions under strict hygienic conditions. The large reduction in the fuel price will also result in lower input and harvesting costs for farmers and lower food distribution costs.”

Prof Hugo also endorses the positive sentiments about food security from Wandile Sihlobo, chief economist of the Agricultural Business Chamber of South Africa, who said: “South Africa will produce significantly more maize than the local consumption and are not much dependent on meat imports, especially beef.”

“Due to a strong and stable primary agricultural sector and an efficient and technologically advanced food processing industry, South African consumers are assured of the availability of enough safe and nutritious food. From a food security perspective, South Africa is in a much better position than many other countries in the world,” Prof Hugo believes. 

“A concern in our current situation, however, is household food security. Urgent interventions should be implemented in order for sufficient food supplies to reach the vulnerable and rising unemployed,” Prof Hugo reconed.

UFS adds to food science research

The UFS Division of Food Science is training undergraduate and postgraduate students for the food industry. Their research is mostly focused on chemical, microbiological and sensory quality, and stability of food. He added that the UFS has just completed the construction of a brand-new, well-equipped, and staffed Sensory Laboratory to deliver commercial sensory analysis services to the food industry.

Prof Hugo, whose field of specialisation is meat sciences and technology with a special interest in the lipid components of meat products, said the research he is working on includes how to change the diet of meat-producing animals to improve the health properties of fat tissue in meat. He is also investigating the use of natural preservatives and the effect of salt reduction on the quality and stability of meat products. This research group’s expertise in lipid chemistry also allows the department to conduct research on fats and oils and on the fat component of milk, dairy products, and plant foods.

He indicated that the department is working from home during lockdown to ensure that online teaching can take place, and that Food Science students at the UFS will be able to complete the 2020 Food Science curriculum. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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