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05 November 2020 | Story Andre Damons | Photo Supplied
Heinrich Janse van Rensburg’s is a 5th year medical student from the University of the Free State whose photo was highly commended at the Imperial College London’s Global Creative Competition: Medical Student Responses to COVID-19.

A late-night photo taken through a window at the Pelonomi hospital by a final-year medical student from the University of the Free State (UFS) was highly commended at the first Global Creative Competition: Medical Student Responses to COVID-19.

The competition, held by the Imperial College London, received more than 600 entries from more than 52 countries. The competition was held to bring together the global community of medical students to submit their creative responses to COVID-19 and to provide a platform for them to reflect on their personal and professional experiences during this challenging time.

Medical students from around the world could enter in two categories; visual and literary, and the winners were announced during a Global Awards Ceremony on 14 October.

Meaning behind the photo

Heinrich Janse van Rensburg’s late -night photo highlights the economic inequality that persists in South Africa. The photo was taken from the Pelonomi Hospital which is located in Heidedal, Bloemfontein, and shows the old, forsaken Dutch Reformed church in the foreground, shacks in the background with smoke billowing from the dwellings, where up to six people live in one room trying to stay warm during winter. They are built so close to each other that there can be no talk of effective social distancing.

According to Janse van Rensburg the theme of inequality in the South African milieu is further shown in the striking contrast between light and dark in the picture. “And now, with the COVID-19 pandemic placing a massive burden on an already struggling healthcare system the inequality is even more visible,” says Janse van Rensburg.

 

Janse van Rensburg’s late-night photo taken from the Pelonomi Hospital in Heidedal, Bloemfontein, shows the economic inequality that persists in South Africa. The photo was highly commended at the Imperial College London’s Global Creative Competition for Medical Student Responses to COVID-19.


A little shocked 

He was a little shocked when he heard his photograph was highly commended. Janse van Rensburg says: “Imperial College London is a big institution and being an international competition I did not really expect a lot. There were participants from over 52 countries, and having seen some of the works that were submitted it feels special to be one of the students being noticed.”

Janse van Rensburg, who has never considered doing art, heard about the competition through the Faculty of Health Sciences platforms during lockdown level 5. He saw it as an opportunity to reflect, which has become even more imperative in times like these.

He says he does not go searching for art, but “notices” it from being conscious – something he thinks is important in medicine and life.

Value of creativity in promoting mental well-being

Dr Lynette van der Merwe, undergraduate medical programme director, School of Clinical Medicine, congratulated Janse van Rensburg, saying this commendation in an international competition underscores his talent and the value of creativity in promoting mental well-being.

“Heinrich’s artwork and showcase precisely what we aspire to develop in our exceptional UFS doctors-in-training: a professional with self-awareness, empathy and humanity.

“We initiated a Mental Health Awareness initiative and art competition in the School of Clinical Medicine in 2018 to promote creative expression as a means of supporting students’ mental health. Heinrich has won awards with his creative contributions every year, exhibiting his imaginative ability.”

Surgery and photography

Janse van Rensburg says he has always loved beautiful things and the meaning people attach to art is a good way to communicate that. He has applied for an internship at the Mitchells Plain hospital for when he completes his studies at the end of this year and is thinking of specialising in reconstructive or pediatrics surgery. Besides that, he would like to tap into his creative side and continue with the photography.

  • Watch the video of the winners here

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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