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05 November 2020 | Story Andre Damons | Photo Supplied
Heinrich Janse van Rensburg’s is a 5th year medical student from the University of the Free State whose photo was highly commended at the Imperial College London’s Global Creative Competition: Medical Student Responses to COVID-19.

A late-night photo taken through a window at the Pelonomi hospital by a final-year medical student from the University of the Free State (UFS) was highly commended at the first Global Creative Competition: Medical Student Responses to COVID-19.

The competition, held by the Imperial College London, received more than 600 entries from more than 52 countries. The competition was held to bring together the global community of medical students to submit their creative responses to COVID-19 and to provide a platform for them to reflect on their personal and professional experiences during this challenging time.

Medical students from around the world could enter in two categories; visual and literary, and the winners were announced during a Global Awards Ceremony on 14 October.

Meaning behind the photo

Heinrich Janse van Rensburg’s late -night photo highlights the economic inequality that persists in South Africa. The photo was taken from the Pelonomi Hospital which is located in Heidedal, Bloemfontein, and shows the old, forsaken Dutch Reformed church in the foreground, shacks in the background with smoke billowing from the dwellings, where up to six people live in one room trying to stay warm during winter. They are built so close to each other that there can be no talk of effective social distancing.

According to Janse van Rensburg the theme of inequality in the South African milieu is further shown in the striking contrast between light and dark in the picture. “And now, with the COVID-19 pandemic placing a massive burden on an already struggling healthcare system the inequality is even more visible,” says Janse van Rensburg.

 

Janse van Rensburg’s late-night photo taken from the Pelonomi Hospital in Heidedal, Bloemfontein, shows the economic inequality that persists in South Africa. The photo was highly commended at the Imperial College London’s Global Creative Competition for Medical Student Responses to COVID-19.


A little shocked 

He was a little shocked when he heard his photograph was highly commended. Janse van Rensburg says: “Imperial College London is a big institution and being an international competition I did not really expect a lot. There were participants from over 52 countries, and having seen some of the works that were submitted it feels special to be one of the students being noticed.”

Janse van Rensburg, who has never considered doing art, heard about the competition through the Faculty of Health Sciences platforms during lockdown level 5. He saw it as an opportunity to reflect, which has become even more imperative in times like these.

He says he does not go searching for art, but “notices” it from being conscious – something he thinks is important in medicine and life.

Value of creativity in promoting mental well-being

Dr Lynette van der Merwe, undergraduate medical programme director, School of Clinical Medicine, congratulated Janse van Rensburg, saying this commendation in an international competition underscores his talent and the value of creativity in promoting mental well-being.

“Heinrich’s artwork and showcase precisely what we aspire to develop in our exceptional UFS doctors-in-training: a professional with self-awareness, empathy and humanity.

“We initiated a Mental Health Awareness initiative and art competition in the School of Clinical Medicine in 2018 to promote creative expression as a means of supporting students’ mental health. Heinrich has won awards with his creative contributions every year, exhibiting his imaginative ability.”

Surgery and photography

Janse van Rensburg says he has always loved beautiful things and the meaning people attach to art is a good way to communicate that. He has applied for an internship at the Mitchells Plain hospital for when he completes his studies at the end of this year and is thinking of specialising in reconstructive or pediatrics surgery. Besides that, he would like to tap into his creative side and continue with the photography.

  • Watch the video of the winners here

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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