Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
25 November 2020

The UFS SRC Elections will be held from 01 to 04 December 2020 for the QwaQwa and South Campus. The Bloemfontein Campus SRC elections for the elective portfolios will be held in 2021. 

• The window for the nomination of candidates for the CSRC elective portfolios has closed and the final candidate list of candidates is now available on the election website.

• Candidates’ on the final list may therefore conduct their campaigns. Candidates’ campaigns must be within the prescripts of the UFS SRC Election Code of Conduct. 

• Nominations for ex-officio candidates have since closed. In this regard, the final list of candidates will be published on election website on 25 November 2020 

• Student Council Elections for the ex-officio portfolios will be held from 26 to 30 November 2020. To this effect, an invitation to respective student council meetings will be sent out via student emails. 

• Manifesto launches will take place via webinars between 25 and 30 November 2020. A detailed schedule will be made available via the election website.   

KDBS Consulting (Pty) Ltd has been appointed to oversee and manage the SRC elections 2020/2021 as the Independent Chief Elections Administrator. A website has been launched to provide up-to-date information regarding these elections and all processes related to it. The website address is https://www.ufs-srcelection.co.za.

For any queries related to the elections, you can email the Chief Election Administrator at info@ufs-srcelection.co.za  or you can call the election helpdesk at +27 0 800 061 052 toll-free.   

Please look out for election-specific notifications via SMS or your UFS4Life student emails.   

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept