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06 November 2020 | Story Rulanzen Martin | Photo Supplied
Dr Tronél Hellberg, UFS alumna, completed her PhD in Music from the OSM in 2018.

The COVID-19 pandemic and subsequent lockdown has posed many challenges. Not only has it distrupted our normal way of life it but has created a ‘new normal.’ Even in these trying times, alumni from the University of the Free State (UFS) have adjusted to the new normal by going above and beyond to make it as normal as possible. 

One of these is Dr Tronél Hellberg, an alumna from the Odeion School of Music at the UFS, who has supported Grade 12 learners by presenting free online prescribed music theory classes. The classes are beneficial for learners following the CAPS or IEB curriculum. “I trust the online videos will assist learners and teachers to get through this challenging Grade 12 year,” says Dr Hellberg. She has recorded more than 38 live videos on her G-Sential Theory of Music Facebook page

The recordings are accessible to Grade 12 learners and their teachers at no cost. Dr Hellberg established the G-Sential Theory of Music in 2007 and has since published 20 theory of music books. 
 
Apart from assisting in teaching, one of her main objectives is to reach less fortunate learners who do not have access to music teachers. “Grade 12 music literacy requires an accumulative understanding of theory of music,” she says. With her initiative she also aims to “fill any gaps” to solidify knowledge and information which might still be unclear.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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