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06 November 2020
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Story Rulanzen Martin
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Photo Supplied
Dr Tronél Hellberg, UFS alumna, completed her PhD in Music from the OSM in 2018.
The COVID-19 pandemic and subsequent lockdown has posed many challenges. Not only has it distrupted our normal way of life it but has created a ‘new normal.’ Even in these trying times, alumni from the University of the Free State (UFS) have adjusted to the new normal by going above and beyond to make it as normal as possible.
One of these is Dr Tronél Hellberg, an alumna from the
Odeion School of Music at the UFS, who has supported Grade 12 learners by presenting free online prescribed music theory classes. The classes are beneficial for learners following the CAPS or IEB curriculum. “I trust the online videos will assist learners and teachers to get through this challenging Grade 12 year,” says Dr Hellberg. She has
recorded more than 38 live videos on her
G-Sential Theory of Music Facebook page.
The recordings are accessible to Grade 12 learners and their teachers at no cost. Dr Hellberg established the
G-Sential Theory of Music in 2007 and has since published 20 theory of music books.
Apart from assisting in teaching, one of her main objectives is to reach less fortunate learners who do not have access to music teachers. “Grade 12 music literacy requires an accumulative understanding of theory of music,” she says. With her initiative she also aims to “fill any gaps” to solidify knowledge and information which might still be unclear.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.