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16 November 2020 | Story Dr Nitha Ramnath

In this webinar, Prof Brownhilder Neneh of the University of the Free State, and Christopher Rothmann, co-founder of LiquidCulture, discuss the intersection between the two fields of science and entrepreneurship, and entrepreneurship and the university curriculum from an interdisciplinary perspective. The webinar will provide insight into entrepreneurship at universities, particularly the UFS, advancing entrepreneurship development and entrepreneurship-related programmes that are student focused, and illustrate the critical role that entrepreneurship plays in the lives of students.

This webinar is part of a series of three webinars on Interdisciplinarity that is presented from November to December 2020 via Microsoft Teams for a duration of 45 minutes each. The webinar topics in the series explore the intersection between Neuroscience and Music, between Science and Entrepreneurship, and between Science and Visual Arts.  

Date: Tuesday 24 November 2020
Topic: The intersection between science and entrepreneurship 
Time: 13:00-13:45 (SAST)
RSVP: Alicia Pienaar, pienaaran1@ufs.ac.za by 23 November 2020 
Platform: Microsoft Teams

Introduction and welcome

Prof Corli Witthuhn 
Vice-Rector: Research at the University of the Free State 


Presenters

Prof Brownhilder Neneh 

Prof Neneh is Associate Professor and Academic Chair (HOD) in the Department of Business Management at the University of the Free State.  She is an NRF-rated researcher in the field of entrepreneurship and small business development. Her research is primarily based in the field of entrepreneurship, where she looks at different aspects of a business venture – from business gestation activities to performance, growth, and exit.  She also focuses on some niche areas in entrepreneurship, such as women and student entrepreneurship. She was a 2019 winner of the Emerald Literati Awards in the category Outstanding and Highly Commended papers. 

Christopher Rothmann – Co-founder of LiquidCulture

Liquid Culture (LC) was started by Christopher Rothmann and Dr Errol Cason in the UFS Department of Microbial, Biochemical and Food Biotechnology in 2018. They produce yeast in its purest liquid form. LC is the only company in Africa to do so. Their yeast is mainly used by breweries for the fermentation of beer and they have since also branched out to the baking and distillery industries. Christopher was awarded the joint runner-up position in the Existing Tech Business category of the 2019 Entrepreneurship Intervarsity.

News Archive

Valuable advice for businesses in difficult times
2013-04-15

 

Prof Helena van Zyl, Director of the Business School, and Dr Reuel Khoza.
Photo: Stephen Collett
15 April 2013


Dr Reuel Khoza, Chairman of the Nedbank Group, shared the group’s valuable rules for managing a bank in difficult times in an MBA lecture on the Bloemfontein Campus. Dr Khoza is a visiting professor at the UFS Business School.

He focused in the lecture on the group’s business and leadership model and highlighted some do’s and don’ts:

  • Do not surprise your stakeholders on the downside – communicate transparently, particularly when there is bad news.
  • Retrenching staff to contain costs should be a last resort – the damage to corporate culture from retrenchments is immense. Follow and support your customers – get as close to them as possible because business changes slowly, but customer behaviour can change in an instant.
  • Integrated central capital and funding management.
  • Entrench well-established reporting, KPIs and measurement systems.
  • Ensure strong independent risk management.
  • Manage your cost base – anticipate downturns and re-base your costs to avoid crisis-cost management.
  • Take advantage of opportunities – an economic downturn creates a situation where valuations fall and assets are sold off, which can be a great opportunity for acquisitions.
  • Keep innovating – innovation does not have to be a costly exercise, as the right culture can promote and encourage experimentation and collaboration.
  • Whatever you do – avoid a price war, as expedient pricing decisions may hurt the business in the longer term.

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