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16 November 2020 | Story Dr Nitha Ramnath

In this webinar, Prof Brownhilder Neneh of the University of the Free State, and Christopher Rothmann, co-founder of LiquidCulture, discuss the intersection between the two fields of science and entrepreneurship, and entrepreneurship and the university curriculum from an interdisciplinary perspective. The webinar will provide insight into entrepreneurship at universities, particularly the UFS, advancing entrepreneurship development and entrepreneurship-related programmes that are student focused, and illustrate the critical role that entrepreneurship plays in the lives of students.

This webinar is part of a series of three webinars on Interdisciplinarity that is presented from November to December 2020 via Microsoft Teams for a duration of 45 minutes each. The webinar topics in the series explore the intersection between Neuroscience and Music, between Science and Entrepreneurship, and between Science and Visual Arts.  

Date: Tuesday 24 November 2020
Topic: The intersection between science and entrepreneurship 
Time: 13:00-13:45 (SAST)
RSVP: Alicia Pienaar, pienaaran1@ufs.ac.za by 23 November 2020 
Platform: Microsoft Teams

Introduction and welcome

Prof Corli Witthuhn 
Vice-Rector: Research at the University of the Free State 


Presenters

Prof Brownhilder Neneh 

Prof Neneh is Associate Professor and Academic Chair (HOD) in the Department of Business Management at the University of the Free State.  She is an NRF-rated researcher in the field of entrepreneurship and small business development. Her research is primarily based in the field of entrepreneurship, where she looks at different aspects of a business venture – from business gestation activities to performance, growth, and exit.  She also focuses on some niche areas in entrepreneurship, such as women and student entrepreneurship. She was a 2019 winner of the Emerald Literati Awards in the category Outstanding and Highly Commended papers. 

Christopher Rothmann – Co-founder of LiquidCulture

Liquid Culture (LC) was started by Christopher Rothmann and Dr Errol Cason in the UFS Department of Microbial, Biochemical and Food Biotechnology in 2018. They produce yeast in its purest liquid form. LC is the only company in Africa to do so. Their yeast is mainly used by breweries for the fermentation of beer and they have since also branched out to the baking and distillery industries. Christopher was awarded the joint runner-up position in the Existing Tech Business category of the 2019 Entrepreneurship Intervarsity.

News Archive

A PhD in full colour!
2014-10-28

In October 2014, Cindé Greyling presented a PhD paper at the second biennial conference of the Southern Africa Society for Disaster Reduction (SASDiR) in Windhoek, Namibia. Titled “A narrative communication approach towards drought resilience for foundation phase children”, she explored innovative ways to encourage drought resilience. “It was a fascinating journey that is nearing its end,” Greyling says about her disaster management studies at DiMTEC.

The study comprised adapting a communication model to address the specific preferences of foundation-phase children. This was used as a guide to code essential drought risk-reduction information into a comprehensible format for the chosen target audience. “Whereas I’m proficient in writing, drawing was altogether new – which you can clearly tell!” During the course of her research, Greyling roamed through drought data, curriculums, bestselling entertainment products, global children’s culture and an array of language and communication avenues. “What a pleasure it was to revisit familiar bodies of knowledge, and navigate unfamiliar territory!” Under guidance of study leader, Dr Lydie Terblanche, and co-study leader, Dr Andries Jordaan, Greyling believes that an important contribution to resilience is probable, as well as creating opportunities for further research.

“Not many people can say they created a picture book for their PhD... How lucky I am!” Greyling concludes.

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