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12 October 2020
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Story Arina Engelbrecht
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Arina Engelbrecht from Organisational Development and Employee Well-being believes physical activity has a number of benefits for one’s health, including stress relief.
Being physically active plays a big role in preventing the development of mental-health problems and in improving the quality of life of people experiencing mental-health problems.
Treatment for depression
Physical activity can be an alternative treatment for depression. It can be used as a stand-alone treatment or in combination with medication and/or psychological therapy. It promotes all kinds of changes in the brain, including neural growth, reduced inflammation, and new activity patterns are formed that promote feelings of calm and well-being. It releases endorphins – powerful chemicals in the brain that energise your spirit and make you feel good.
Physical activity can be very effective in relieving stress. Research in adults has found that physically active individuals tend to have lower stress levels compared to individuals who are less active. It also leads to improved sleep. When a person sleeps better and feels more rested, overall quality of life improves. They cope better with daily life stressors.
Reduce Alzheimer's risk
Regular physical activity can reduce your risk of developing Alzheimer's disease by up to 50%. It can also slow down further deterioration in those who have already started to develop cognitive problems. It stimulates the brain’s ability to maintain old connections as well as to make new ones.
A study asked people to rate their mood immediately after periods of physical activity (e.g. going for a walk/run, cycling, doing housework) and periods of inactivity (e.g. reading a book or watching television). Researchers found that participants felt more content, more awake, and calmer after being physically active compared to after periods of inactivity.
In conclusion, people who are physically active feel a sense of well-being, feel more energetic throughout the day, sleep better at night, have sharper memories, and feel more relaxed and positive about themselves and their lives.
“Being physically active not only changes your body, it changes your mind,
attitude, and your mood.” – Arina Engelbrecht
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.