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12 October 2020 | Story Arina Engelbrecht | Photo Supplied
Arina Engelbrecht
Arina Engelbrecht from Organisational Development and Employee Well-being believes physical activity has a number of benefits for one’s health, including stress relief.

Being physically active plays a big role in preventing the development of mental-health problems and in improving the quality of life of people experiencing mental-health problems.

Treatment for depression

Physical activity can be an alternative treatment for depression. It can be used as a stand-alone treatment or in combination with medication and/or psychological therapy. It promotes all kinds of changes in the brain, including neural growth, reduced inflammation, and new activity patterns are formed that promote feelings of calm and well-being. It releases endorphins – powerful chemicals in the brain that energise your spirit and make you feel good.  

Physical activity can be very effective in relieving stress. Research in adults has found that physically active individuals tend to have lower stress levels compared to individuals who are less active.  It also leads to improved sleep. When a person sleeps better and feels more rested, overall quality of life improves. They cope better with daily life stressors.

Reduce Alzheimer's risk

Regular physical activity can reduce your risk of developing Alzheimer's disease by up to 50%. It can also slow down further deterioration in those who have already started to develop cognitive problems.  It stimulates the brain’s ability to maintain old connections as well as to make new ones.

A study asked people to rate their mood immediately after periods of physical activity (e.g. going for a walk/run, cycling, doing housework) and periods of inactivity (e.g. reading a book or watching television). Researchers found that participants felt more content, more awake, and calmer after being physically active compared to after periods of inactivity.

In conclusion, people who are physically active feel a sense of well-being, feel more energetic throughout the day, sleep better at night, have sharper memories, and feel more relaxed and positive about themselves and their lives.

“Being physically active not only changes your body, it changes your mind,
attitude, and your mood.” – Arina Engelbrecht

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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