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16 October 2020 | Story Prof Theodore Petrus | Photo Supplied
Prof Theodore Petrus is Associate Professor of Anthropology at the University of the Free State.


The recent events in Senekal in the Eastern Free State have, for the umpteenth time, thrust the related issues of farm murders, racial tension, violent crime, and the responses of political leaders to these issues on the national agenda. The latest outrage was sparked by the murder of farm manager Brendin Horner. On Tuesday 6 October 2020, demonstrators – mostly white farmers – embarked on a violent protest at the Senekal Magistrates’ Court, following the appearance of two suspects for allegedly murdering Mr Horner. According to reports, a gunshot was fired, and a police vehicle was set on fire. 

In response, EFF leader Julius Malema called on his ‘ground forces’ to attend the Senekal trial of the murder accused, scheduled for 16 October 2020, to ‘defend’ state property and democracy. This response has generated a polarised reaction from the public, with some supporting this call, while others criticised Malema for inciting violence and racial division.

This drama is playing out while the country is still reeling from continuing incidents of gender-based violence and violence against children.

Violence in South Africa

This begs the question: Do we have a culture of violence in South Africa?

The concept of culture is often used (and misused) to refer to a range of different things. For some, culture refers to the observable distinctive traits of a particular group or collective, such as dress, food, or technology. For others, it refers to more abstract traits such as language, beliefs, or customs and traditions. For still others, culture refers to an appreciation for human expression in the form of art and music. Culture is all of these things, but it is also more than this. 

Anthropologically, culture is a central concept that helps us to make sense of human social dynamics and behaviour across all times and locations. As such, culture is seen as a complex system that both shapes, and is shaped by, humans within specific contexts. Culture thus has three key characteristics that concern us here. First, culture is shared. Second, culture is learned. Third, culture is symbolic.  

The question of whether or not we are in a culture of violence in South Africa raises further questions about whether we can, or should, speak of a culture of violence in the first place. What can we observe if we analyse this concept in relation to the three characteristics of culture outlined above?

Is violence shared?

As a country, we indeed share a history of violence. We share a history of multiple levels of violence, including structural, political, economic, social, and even cultural violence. We also share in the mass media consumption of violence, be it through movies, television, or even news reports of violence in our society. 

Is violence learned?

A culture survives over time because it is learned by successive generations. Values, beliefs, customs, practices, language, and many other symbols of culture are transferred from generation to generation through enculturation or socialisation. Experiences of violence, whether as perpetrators or victims or both, are inherited by successive generations. This is why we see many examples of history repeating itself in, for example, violent protests, or excessive force by police, or perceived violence inciting rhetoric. None of these are new, as there are various examples throughout our history as a country.   

Does violence have any symbolic significance?

What does violence mean in South African society? What is its symbolic value? Violence has become like a language. It is a form of communicating or expressing a range of negative emotions and attitudes, including anger, frustration, fear, anxiety, intolerance, and disrespect for basic human rights. It is still perceived by many as a valid symbol of resistance and may be justified on this basis. How often do we hear people involved in violent protests saying that “violence is the only language the government understands!” Thus, violence certainly has symbolic value in the South African historical and contemporary context. 

From the above, it could well be argued that, in terms of the three characteristics of culture, there indeed exists a culture of violence in South Africa. 

Addressing the culture of violence 

But what can we do about it?

Perhaps the best way to address the culture of violence, is to start with the successive generations. In any society, if you want to change the culture, you need to start with the youth. Cultural values are more easily shaped and adopted by the youth than by older generations who tend to be more rooted and set in their ways of thinking and behaving. If we want to change the culture of violence, we need to start changing the values, attitudes, and traits that may engender violence among the youth. These changing values then need to be enculturated among the youth in the hope that it will be internalised sufficiently to promote new ways of thinking and behaving.

How do we achieve this? By demonstrating proper leadership and by being the examples that we want our youth to become. We cannot expect to dismantle the culture of violence if we have leaders who, whether intentional or not, are perceived to be promoting the very values that encourage violence and anarchy. We need to demonstrate a willingness to use more productive and constructive ways to resolve differences or conflict, other than resorting to destruction of property or harming others. 

Lastly, it is imperative that we address the structural violence of an enduring social and economic system that continues to victimise and marginalise many. Culture and environment are interlinked. In order to change the culture of violence, we need to change the environment of violence. 

 

Opinion article by Prof Theodore Petrus, Department of Anthropology, University of the Free State .

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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