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28 October 2020 | Story Leonie Bolleurs | Photo Supplied
Prof Edilegnaw Wale Zegeye, who has joined the UFS Department of Agricultural Economics, believes university education is not just a requirement for learners to receive a certificate; it is a means to change their character, capacity, and reasoning.

Edilegnaw Wale Zegeye joined the Department of Agricultural Economics at the University of the Free State (UFS) as Professor of Agricultural Development Economics and Policy on 1 October 2020.

True to his belief that life is like riding a bicycle – to keep your balance, you must keep moving (Albert Einstein) – Prof Zegeye is not planning to wait for life to happen. He says that he is looking forward to engaging with his colleagues in the department regarding new challenges in the areas of teaching, research, and community engagement.

Teaching and learning

Prof Zegeye believes COVID-19 has made it necessary to come up with new ways and means of realising effective teaching and learning. He is convinced that even though online teaching has suddenly become the norm, many universities, including the UFS, will in future have to adopt some form of a hybrid, merging online with contact classes. 

“Given the uncharted territories we have to navigate, I foresee operational and content-related challenges in this area,” he says. 

These challenges, he believes, will require disrupting the status quo courageously, without neglecting the implications for teaching and learning outcomes.

Prof Zegeye is of the opinion that university education is not just a requirement for learners to receive a certificate. “It is a means to change their character, capacity, and reasoning. It is not about learning facts but enabling learners to think critically.”

His goal for his students is to enable them to master the subject matter content, not just memorise lecture notes to pass examinations. “Students should not expect everything from us, as teaching and learning is a two-way process. It is not a transfer of knowledge from a lecturer to students,” he says.

According to Prof Zegeye, success in teaching and learning is the outcome of the collective engagement of the lecturer, students, and the subject matter. He believes that was why Benjamin Franklin once said: “Tell me and I forget. Teach me and I remember. Involve me and I learn.”

Research

“In relation to research, the biggest challenge I anticipate is in terms of linking evidence-based knowledge with policy, implementation, and impact on the ground.”

He says the biggest challenge was to ensure that the knowledge generated is taken up by the relevant organisations and authorities in order to address the development-policy problem being examined. “This would, among other things, call for fixing the knowledge-action gap, addressing conflicts of interest, and engaging all the relevant stakeholders along, what I would call, the Research-Knowledge-Policy-Impact Nexus,” says Prof Zegeye. 

Prof Zegeye has more than twenty years of experience with higher education institutions, including the positions of Senior Lecturer, Associate Professor, Professor, and Honorary Professor (current appointment) in Agricultural Economics at the University of KwaZulu-Natal (UKZN). 

Although he spent several years at UKZN, he started his academic career at Alemaya University in Ethiopia. It was also at this university that he received a BSc in Agricultural Economics. He continued with his studies and obtained a master’s degree in Agricultural Development Economics from Wageningen University (the Netherlands), and later a doctoral degree in Agricultural and Natural Resources Economics from the University of Bonn. He obtained all degrees with distinction. 

Prof Zegeye has also gained valuable experience from working as an economist on the Genetic Resources Policy Initiative (GRPI) project of Bioversity International in Kenya. He has also been a consultant to, among others, the International Food Policy Research Institute and the International Livestock Research Institute. 

“Building on my experiences, I strongly believe that there is always room for improvement in whatever we do. If we all agree with that philosophy, all of us have a unique contribution to make to achieve excellence in what we do. There is a need to remind ourselves that excellence is not a destination; it is a journey that all of us need to take as a collective responsibility,” states Prof Zegeye. 

Published articles

To date, he has published more than 80 papers on water use in smallholder agriculture, agrobiodiversity conservation and technology adoption on smallholder farms, agricultural development policy, and impact assessment of development projects/programmes/policies. Prof Zegeye is also associate editor of the International Journal of Climate Change Strategies and Management and serves as a reviewer for various internationally accredited journals.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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