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28 October 2020 | Story Leonie Bolleurs | Photo Supplied
Prof Edilegnaw Wale Zegeye, who has joined the UFS Department of Agricultural Economics, believes university education is not just a requirement for learners to receive a certificate; it is a means to change their character, capacity, and reasoning.

Edilegnaw Wale Zegeye joined the Department of Agricultural Economics at the University of the Free State (UFS) as Professor of Agricultural Development Economics and Policy on 1 October 2020.

True to his belief that life is like riding a bicycle – to keep your balance, you must keep moving (Albert Einstein) – Prof Zegeye is not planning to wait for life to happen. He says that he is looking forward to engaging with his colleagues in the department regarding new challenges in the areas of teaching, research, and community engagement.

Teaching and learning

Prof Zegeye believes COVID-19 has made it necessary to come up with new ways and means of realising effective teaching and learning. He is convinced that even though online teaching has suddenly become the norm, many universities, including the UFS, will in future have to adopt some form of a hybrid, merging online with contact classes. 

“Given the uncharted territories we have to navigate, I foresee operational and content-related challenges in this area,” he says. 

These challenges, he believes, will require disrupting the status quo courageously, without neglecting the implications for teaching and learning outcomes.

Prof Zegeye is of the opinion that university education is not just a requirement for learners to receive a certificate. “It is a means to change their character, capacity, and reasoning. It is not about learning facts but enabling learners to think critically.”

His goal for his students is to enable them to master the subject matter content, not just memorise lecture notes to pass examinations. “Students should not expect everything from us, as teaching and learning is a two-way process. It is not a transfer of knowledge from a lecturer to students,” he says.

According to Prof Zegeye, success in teaching and learning is the outcome of the collective engagement of the lecturer, students, and the subject matter. He believes that was why Benjamin Franklin once said: “Tell me and I forget. Teach me and I remember. Involve me and I learn.”

Research

“In relation to research, the biggest challenge I anticipate is in terms of linking evidence-based knowledge with policy, implementation, and impact on the ground.”

He says the biggest challenge was to ensure that the knowledge generated is taken up by the relevant organisations and authorities in order to address the development-policy problem being examined. “This would, among other things, call for fixing the knowledge-action gap, addressing conflicts of interest, and engaging all the relevant stakeholders along, what I would call, the Research-Knowledge-Policy-Impact Nexus,” says Prof Zegeye. 

Prof Zegeye has more than twenty years of experience with higher education institutions, including the positions of Senior Lecturer, Associate Professor, Professor, and Honorary Professor (current appointment) in Agricultural Economics at the University of KwaZulu-Natal (UKZN). 

Although he spent several years at UKZN, he started his academic career at Alemaya University in Ethiopia. It was also at this university that he received a BSc in Agricultural Economics. He continued with his studies and obtained a master’s degree in Agricultural Development Economics from Wageningen University (the Netherlands), and later a doctoral degree in Agricultural and Natural Resources Economics from the University of Bonn. He obtained all degrees with distinction. 

Prof Zegeye has also gained valuable experience from working as an economist on the Genetic Resources Policy Initiative (GRPI) project of Bioversity International in Kenya. He has also been a consultant to, among others, the International Food Policy Research Institute and the International Livestock Research Institute. 

“Building on my experiences, I strongly believe that there is always room for improvement in whatever we do. If we all agree with that philosophy, all of us have a unique contribution to make to achieve excellence in what we do. There is a need to remind ourselves that excellence is not a destination; it is a journey that all of us need to take as a collective responsibility,” states Prof Zegeye. 

Published articles

To date, he has published more than 80 papers on water use in smallholder agriculture, agrobiodiversity conservation and technology adoption on smallholder farms, agricultural development policy, and impact assessment of development projects/programmes/policies. Prof Zegeye is also associate editor of the International Journal of Climate Change Strategies and Management and serves as a reviewer for various internationally accredited journals.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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