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Faculty of Economic and Management Sciences Dean’s Medal winners

09 October 2020 | Story Dr Nitha Ramnath

EMS graduation — Jan Johannes van Niekerk and Pierré Ludwig Koekemoer

This year, two proud recipients of the Dean’s Medal were honoured during the 2020 UFS Virtual Graduation Ceremony. Jan Johannes van Niekerk received the award for the best results in respect of a Bachelor’s Degree in the Faculty of Economic and Management Sciences (Bachelor of Accounting), and Pierré Ludwig Koekemoer was awarded the medal for the student who achieved the best results in respect of a Bachelor Honours Degree in the Faculty of Economic and Management Sciences (Bachelor of Commerce Honours with specialisation in Marketing).

Jan Johannes van Niekerk

Prior to commencing his studies at the UFS, Van Niekerk attended Fichardt Park High School in Bloemfontein. Van Niekerk describes his time thus far as a student in the School of Accountancy as “nothing less than special”. He adds that “… the support from the lecturers is really great … every lecturer has always tried to help me to the best of their ability!”

His favourite subject is Financial Accounting, and his Financial Accounting lecturers inspired him to follow in their footsteps; accordingly, he became a Financial Accounting tutor in his second and third years of study. “As academic staff, we have come to know Johan as a pleasant and well-mannered, diligent, and hardworking student who pays attention to detail,” says Prof Frans Prinsloo, Director: School of Accountancy.

Johan is completing his BAcc Honours studies this year and will commence his training contract with Enslins Auditors in 2021 to qualify as a chartered accountant (SA).

Pierré Ludwig Koekemoer
“Pierré Koekemoer is one of the most decent young men I’ve met in years. Hardworking, diligent, and one of the most respectful and responsible people I know,” says Prof Brownhilder Neneh, Associate Professor in the Department of Business Management.

Pierre Koekemoer was identified as the Best Honours Student for 2019 in the School of Accountancy, as well as the student with the best Honours script. Koekemoer excelled during his Honours year, and successfully managed his responsibilities as student assistant/marker; he was also part of the City Lodge Marketing project that took place during the second semester.

The General Manager of the Fairview Hotel in Nairobi, Kenia, offered Koekemoer a short internship at the beginning of 2020, as he was impressed with his performance. Koekemoer could not accept the job, as he had obtained permanent employment and did not want to lose the position. “This also speaks of his integrity, as he had already committed to the company,” comments Prof Neneh.

News Archive

Business Management students scoop Tata Africa Scholarship awards

2016-12-09

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design. The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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