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16 October 2020 | Story Leonie Bolleurs | Photo Supplied
Dr Jan Swanepoel believes that the agricultural sector must be assisted in every possible way to shift its focus from mere subsistence farming, as is still the case in many parts of the world, to sustaining the lives of millions of people on the planet.

17 October is marked as International Day for the Eradication of Poverty by the United Nations (UN). 

The University of the Free State (UFS) is involved in several initiatives aimed at empowering communities to create a sustainable livelihood for themselves in the long run.

One of these initiatives includes a project to build competitiveness for communal farmers by developing the wool value chain in the Free State. 

The UFS Centre for Sustainable Agriculture, Rural Development and Extension (CENSARDE) submitted a proposal to the Regional Universities Forum for Capacity Building in Agriculture (RUFORUM); their proposal was selected, and they were awarded a grant of US$300 000. 

Dr Jan Swanepoel, Senior Lecturer and Researcher at CENSARDE, says the world is moving from local and national markets towards a global system of trading. This means that neighbouring farmers working on small plots of land may be competing with large industrial farmers from another country in a single marketplace.

A drive to commercialise

He adds that in developing countries, there is increasing pressure on farmers to commercialise their operations. “In order to meet the drive for greater commercialisation, new skills must be developed to support farmers in becoming better entrepreneurs. Assistance towards infrastructure must be provided; and the needs of farmers, such as market access, must be identified and catered for.”

Dr Swanepoel points out that the agricultural sector must be assisted in every possible way to shift its focus from mere subsistence farming, as is still the case in many parts of the world, to sustaining the livelihoods of millions of people on the planet. 

“As the agricultural sector starts to realise this more fundamental role and responsibilities with regard to production, new strategies can be conceived towards the enhancement of the socio-economic status of all role players in the agricultural sector,” he says.

One of the industries that agriculture in South Africa can expand on, is the wool industry. 

“China is the biggest buyer of South African wool. During lockdown, no wool from South Africa was exported to China, causing the price of wool to drop significantly. Fortunately, the markets have opened up, the excess wool from Australia has been absorbed, and China is buying wool at full capacity now. Even though the price of wool is 30% below the price of last year, the markets are reacting positively, showing a steady increase. Wool buyers believe that this trend will continue due to international market demand exceeding the supply,” says Dr Swanepoel.

He also believes the creation of niche products from the wool will add to the existing value chain, creating more jobs and an opportunity for enlarging the export market.

Profitable and sustainable venture

CENCARDE is involved in an attempt to transform communal woolgrowers’ production from an underachieving enterprise to a profitable, sustainable, and renewable venture to enhance the livelihoods of communal wool producers. 

“In addition, with the extension of the value chain directly to consumers, job creation and development plays a vital role in supporting the South African National Treasury’s strategy,” adds Dr Swanepoel.

This project is thus built around the commercialisation of wool production in the communal areas of the Free State, by developing strategies to be implemented concurrently in order to attempt to manage the various challenges faced by these growers. 

As part of this project, a centralised infrastructure hub will be established on the UFS experimental farm to support wool production and processing. Woolgrowers, sheepshearers, and men and women from the community will also be equipped with the necessary skills and knowledge to operate in the wool industry. Adding to these skills, members of the community will be taught entrepreneurial skills in different aspects of wool processing, such as knitting, making felt products, spinning, and weaving. 

Another helpful aspect of this project is linking the communal woolgrowers to markets, and in so doing, giving them a collaborative advantage.

Educational benefits

However, not only communal woolgrowers will benefit from this programme. It also has educational benefits, as the project is designed to incorporate research. According to Dr Swanepoel, CENSARDE is very committed and are using this project as a pilot to demonstrate the potential for a more multidisciplinary, multi-stakeholder approach to education, research, and development. Fifteen students will directly benefit from this project, including two PhD and three master’s students.

Also adding value to the project is the development of private partnerships in the form of the Dohne Merino Breed Society, commercial farmers, and other key wool marketing agencies – which will assist with technical matters and knowledge – as well as the Free State Department of Agriculture.

All participants strive for more profitable and competitive communal woolgrowers in a changing global wool market. The project is not another educational exercise but will equip woolgrowers to change their circumstances for the better.

News Archive

Inaugural lecture focuses on intercultural communication
2005-03-15

Prof Johann de Wet, chairperson of the University of the Free State’s (UFS) Department of Communication and Information Studies, will deliver his inaugural lecture on Wednesday 16 March 2005 at 19:00 in the CR Swart Auditorium on campus.

The topic of the presentation is Meeting on the “narrow ridge” in intercultural communication.

Prof de Wet obtained the BA degree in 1977 at from the University of Cape Town, in 1982 an honors degree cum laude in Journalism from the University of  Stellenbosch, in 1985 an MA degree from the University of South Africa (UNISA) and in 1987 the D Litt Et Phil, also from UNISA.

His earlier professional life included being a diplomat stationed in Washington DC, and a SABC journalist.

Prof de Wet’s first stint in the academe was at UNISA (1983-1993) and the UFS (1993-1995).  He was an associate professor at both institutions.  Before returning to the UFS in 2001, Prof de Wet was director of communication in the public service, ministerial spokesperson at national and provincial levels, contributing editor of the Cape Argus, and communication consultant for various public and private sector institutions.

In his academic career of 16 years, Prof de Wet has authored/edited 12 scholarly books.  His other research outputs include some 20 accredited articles and scientific papers (national and international) respectively.  Much of his research has focused on persuasive and political communication, journalism and general communication theory. 

He is the founding and current editor of Communitas, a nationally-accredited academic journal on community communication and information impact.  He was appointed professor and chairperson of the Department of Communication and Information Studies at the UFS in January 2004.

MEDIA RELEASE
Issued by: Lacea Loader
Media Representative
Tel:  (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
15 March 2005

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